Bhumi and Samiksha Pednekar launch Backbay; beverage brand brings Himalayan mineral water in planet-friendly packaging : Bollywood News
Actress Bhumi Pednekar, as well as her sister, the lawyer who has become the entrepreneur Samiksha Pednekar, reveals Backbay, a brand of new generation drinks that reinvents the hydration of modern Indian lifestyle. Rooted in well-being and shaped by conscious consumption, the first hackbay offer is natural mineral water, in the source in the foothills of Himalayas. Rich in natural minerals and electrolytes, it is housed in elegant and aware boxes of the planet – designed as a daring and durable alternative to the traditional packaging of pets.
Bhumi and Samiksha Pednekar launch a backbay; The drink brand brings Himalayan mineral water to friendly packaging to the planet
Backbay is made for a new generation of attentive consumers who are looking for a goal, purity and intentionality in their daily choices. Originally as an ice cream, water filters slowly through formations rich in minerals, absorbing natural magnesium, calcium and potassium. It is taken from a protected Himalayan tank and bottled in an installation led by women in the Himachal Pradesh. Backbay offers clean and naturally alkaline mineral water designed to feed both your body and your values.
“I have always been aware of what I consume and its impact on my health and the environment,” explains Bhumi Pednekar. “When I looked at the bottled water space, he felt obsolete and lacking in confidence. Although it is the most essential drink, water has not experienced a significant innovation. Most of the options come to plastic, and the alternatives are expensive or inaccessible. A cleaner and safer choice that favors people and the planet. »»
In the heart of backbay is its packaging first on sustainability. Water is available in light certified and FSC certified cardboard boxes surmounted by caps based on sugar cane resin. Completely recyclable, user -friendly and built to resist the heat of India without chemical lesing, these boxes are as functional as a future.
“Water is the most essential product we consume every day, but ironically, it is also the most neglected,” adds Samiksha Pednekar. “The category is flooded with waves, plastic pollution and a lack of transparency. With a backbay, we saw a clear gap, to build a hydration brand rooted in integrity, design and conscious supply. It was not only a business opportunity; It was an opportunity to simplify the choices in a congested space and to clarify something fundamental that we drink. ”
Backbay introduces two tailor -made versatile boxes to adapt perfectly to your lifestyle. The 500 ml pack is perfect for hydration on the go – which you head for the gymnasium, whether you go, travel, trips or supplied for a busy working day. For a more sustained refreshment at home, in the office, in wellness areas or in restaurants and Horeca establishments, the 750 ml option offers optimal convenience and ecological style.
Backbay Aqua will enter the market at the end of August, by launching in certain cities thanks to a well -planned mixture of retail and high -impact retail channels. The brand’s omnichannel deployment includes head platforms such as Swiggy Instamart and Zepto, supported by its own D2C and Amazon website to ensure transparent accessibility. To further strengthen its presence, Backbay Aqua will also be available in high -level grocery destinations such as the nature basket and food internships, as well as among hotel partners. Anchored in a well-being product philosophy, a chain of transparent and sustainable supply.
Read also: Bhumi Pednekar and Sister Samiksha Pednekar Spark Curiosity with Cryptic Fraternal Cat: “Two sisters, a vision”
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