EXCLUSIVE: Yash Raj Films’ release strategy for Saiyaara REVEALED – no show before 9:30 am, only 6 shows on release day, discounted ticket price for 9:30 am show to attract college students : Bollywood News
Intense romantic drama by Mohit Suri SaiyaaraWith Ahaan Panday and Aneet Padda, will be released this Friday, July 18, and the trade expects him to have a surprise opening. The producers, Yash Raj Films (YRF), also distribute the film and they informed all the cinemas of the release strategy yesterday.
Exclusive: the release strategy of Yash Raj Films for Saiyaara revealed – no show before 9:30 am, only 6 programs on release day, price at reduced price for 9:30 am to attract students
A source of exhibition told Bollywood Hungama“YRF asked all the cinemas that the shows of Saiyaara should start from 9:30 am. This means that theaters cannot play shows very early in the morning. Second, theaters were invited not to be able to play more than 6 programs on July 18. This particular directive, however, only applies on the day of the exit. From Saturday July 19, theaters can play as many shows as they wish. »»
The source continued: “To attract young people, YRF found two special initiatives. One is widely known, that is to say that if we use the “Saiyaara” code on BookMyshow, the patron can obtain a 50%discount. This is valid on a minimum of 2 tickets and the discount will be at Rs. 200. That’s not all. AM, should be “specially price” to attract the university public.
A commercial expert commented: “By only having six shows in one day, the occupation will be higher in all the programs. In addition, India is a country concerned about prices. Overcrowded by the population under 25, but this trend has taken a hit in many centers in the post-country era. SaiyaaraThis trend will be reversed. »»
Saiyaara is the second film in recent times which has developed ready -to -use release strategies to attract moviegoers. The blow of last month, Sitaare Zameen byWith Aamir Khan, also followed certain interesting ideas such as No Show before 11:00 a.m. and only four shows between 11:00 a.m. and 5:00 p.m. on the day of the release.
Read also: Saiyaara Song ‘Dhun’ Out: Mohit Suri, Mithoon and Arijit Singh come together for Ahaan Panday Starrer Track, Watch
More pages: Saiyaara box office collection
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