Exhibitors furious as Bhool Chuk Maaf skips theatrical release for OTT: Betrayal or smart move, what really happened? : Bollywood News
While the official reason being cited for the sudden and unprecedented cancellation of the last comedy of Rajkummar Rao Bhool chuk maaf is the Sindoor operation, many initiates to whom I spoke to think that there is more in this last minute withdrawal which does not respond to the eye. A distributor of furious film from the Bihar, who wishes to remain anonymous, called the shocking reversal “a betrayal”.
Furious exhibitors while Bhool Chuk Maaf jumps out a theatrical outing for OTT: betrayal or intelligent movement, what really happened?
“The theaters have been reserved throughout the country. Now reservations must be canceled. Replacement films must be found. Producers Blâment (cancellation) on the Sindoor operation. But so far, normal life in our country is not the least affected by cross -border tension. What I heard was that the producers have started to make a lucrative business for a direct outing.
However, the Taran Adarsh commercial guru gives the Bhool chuk maaf producers the benefit of doubt. “It’s a bit to Early to Assess where the decision was right or wrong, but knowing dinesh vijan, he must have consulted his stakeholders before arriving at this decial. The current situation May have prompt the producers to cancel the theatrical rebellious With the Box Office Witnessing A Slowdown since Wednesday, Even for RAID 2The producers may have felt that it was the best course. The team had already launched reservations in advance and the promotional campaign has been in full swing for some time. Obviously, they were prepared for a theatrical version but had to cancel it at the last minute. »»
The producer and commercial analyst Girish Johar thinks it was the right decision, given the sensitivity of the situation. “It is a strong decision made by manufacturers, keeping in mind the sensitivity of the current scenario in the country. The main film market is northern India, and the government makes extreme precautions there.
Commercial analyst Attul Mohan, however, believes that the discreet interest in the film prompted the release plan for the change of change of change of Maddock Films. “I think the buzz around Bhool chuk maaf was quite weak, with a minimum awareness or excitement among the public and the profession. ATUL also finds the official declaration published by the confusing producers. Then, less than 24 hours before the release, they suddenly opt for a direct OTT outing. Ideally, the manufacturers could have considered postponing the theatrical release of a month or two instead of completely withdrawing it. It would have been more sensible.
Read also: Bhool Chuk Maaf goes directly to Oot on May 16 in the middle of “increased safety exercises across the country”
More pages: bhool chuk maaf box office collection
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