HISTORIC: Netflix pays RECORD Rs. 3.5 crores for Vash Level 2 and its dubbed Hindi version, HIGHEST ever for a Gujarati film! : Bollywood News
A week ago, the Gujarati film Vash level 2 and its dubbed version in Hindi, Vash Vivash Level 2were released on Netflix on October 22. The move was important as it is rare for the streaming giant to pick up a Gujarati film. And that’s not all. Vash level 2 was purchased by Netflix for a record price.
HISTORY: Netflix pays a RECORD Rs. 1,000,000. 3.5 crores for Vash Level 2 and its Hindi dubbed version, THE HIGHEST ever for a Gujarati film!
A source said Bollywood Hungama“Netflix paid a whopping sum of Rs. 3.50 crores for the digital rights of Vash level 2 And Vash Vivash Level 2. This is the highest price ever paid for a Gujarati film by an OTT platform.
The source explained: “Netflix paid the record amount Vash level 2 is very well produced and was well received by the public when it was released in theaters. The makers had dubbed the film in Hindi, which also found its way into cinemas; this further motivated Netflix as even the non-Gujarati audience got a chance to enjoy the film in the dubbed version. Third, it belongs to the supernatural genre, which has many takers in the world.
The source continued: “Another reason is that the Vash The series is famous among movie buffs. It is common knowledge that the much-loved Hindi film of 2024 Shaitaanstarring Ajay Devgn, R Madhavan and Jyothika, was a remake of the first part, released in 2023. So there was a curiosity to discover the second part. And finally, Vash recently won the award for Best Gujarati Feature Film as well as Best Supporting Actress for Janki Bodiwala at the 71st National Awards. Janki also played the same role in Shaitaan and she too became recognizable. All these factors pushed Netflix to go against the norm and pay the said amount for the rights to Vash level 2 And Vash Vivash Level 2.”
Another industry insider commented, “As per the deal, Netflix will stream the film for 3 and a half years. Additionally, Netflix will be the only platform where both versions of the film will be available exclusively for one year. A year later, the makers will also have the freedom to release their film on another platform.”
A prominent producer revealed that it was a proud moment for Gujarati cinema: “Earlier, Gujarati films were paid based on the number of viewers and earned less than a crore through this arrangement. Hence the Netflix deal of Vash level 2 is significant. If the film gets enough views, it will encourage Netflix and other platforms to buy the rights to other Gujarati films, at a favorable price. This will also encourage Gujarati filmmakers to experiment with subjects and find an audience beyond the Gujarati diaspora.
Also Read: Ajay Devgn hails Vash Level 2 as a masterclass in Gujarati horror; Praises His On-Screen Daughter Janki Bodiwala
More pages: Vash – Box Office Level 2 Collection
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