The intersection of Bollywood and Business took an unexpected turn in 2025 when a film would have disrupted the Indira IVF of RS 3,500 initial public tenders (IPO). The Chain of Fertility Clinic supported by the EQT, a leader of the India FIV sector, has been faced with regulatory obstacles of Securities and Exchange Board of India (SEBI) regarding the publication of the publication of Tumko Meri Kasam. This Bollywood biopic, centered on the founder of Indira IVF, Ajay Murdia, sparked debates on the influence of the media on the financial markets, according to a report by Economic Times. Here is a deep dive in the way in which this unforeseen twist took place and its implications for the IVF Indira IVF Intira IVF plans.
Indira IVF IPO: Did Tumko Meri Kasam make an RS plan 3,500 crores?
The rise of Indira IVF: a leader in fertility treatments
Founded in 2011 by Ajay Murdia in Udaipur, Indira IVF has become one of the most important fertility clinic in India. With more than 150 centers and 330 specialists nationwide, the company has capitalized on the growing demand for in vitro fertilization treatment (IVF). Supported by the EQT-investment capital giant, which acquired the majority participation in 2023 of your Associates and the MURDIA family, Indira IVF aimed to increase RS 3,500 crores thanks to its IPO to further supply expansion. The IPO was about to be one of the largest health care lists of 2025 – until an unexpected roadblock was emerged.
Tumko Meri Kasam: A Bollywood biopic with major implications
Directed by Vikram Bhatt and with Anupam Kher and Esha Deol, Tumko Meri Kasam Hit the theaters a few days before the IPO deposit on the stock market. The film of almost three hours, made with a modest budget of RS 12 crores, depicts the trip of Ajay Murdia and the rise of Indira IVF. With dramatic audience room scenes, special effects and a soundtrack with songs like ‘Ishqaa Ishqaa ‘ And ‘Zara Paas Aana‘The film was aimed at entertaining. However, his box office performance was dull.
While the criticisms talked about the film, Sebi’s concerns were much more serious. The regulator reported the release of the film as a potential violation of disclosure standards and fair market practices. Sebi suspected that Tumko Meri Kasam could serve as indirect promotional material, influencing the feeling of investors before the IPO. This led to the withdrawal of the Red Herring Project of Indira IVF (DRHP), interrupting what could have been a historic list.
Sebi’s role: protecting investors or stifling innovation?
Sebi’s objection highlights its strict surveillance of companies related to the IPO. The regulator’s rules aim to guarantee transparency and prevent companies from manipulating the perception of the public before becoming public. In this case, the calendar of the release of the film – a few weeks after Indira IVF filed its HRDP via the prior confidential road – the red flags were the subject of one. It is assumed that SEBI feared that the biopic could artificially inflate the interest in the IPO, which prompted the company to temporarily withdraw its plans.
Although Sebi and Indira IVF did not officially start, the initiates claim that the withdrawal was also influenced by unfavorable market conditions. The company intends to refresh its IPO documents once the main market is stabilized.
What is the next step for the IVF Indira IVF IPO?
With its IPO for the moment, Indira FIV faces a critical junction. The company could get rid of SEBI once market conditions are improving and regulatory concerns are dealt with. Alternatively, it could explore private financing options to support growth. The IPO of RS 3,500 crores was intended to consolidate the position of Indira IVF in the booming health sector of India.
Read also: Esha Deol on his theatrical return with Tumko Meri Kasam, “I would say it’s the return”
More pages: Box-Office collection of Tumko Meri Kasam, film review Tumko Meri Kasam
Bollywood News – Updates live
Catch us for the latest news from Bollywood, the new update of Bollywood films, the box office collection, the release of new films, Bollywood News Hindi, Entertainment News, Bollywood Live News TODAY & FUMING FILMS 2025 and stay up to date with the latest Hindi movies on Bollywood HUNGAMA.
