Karan Johar’s Tyaani jewellery launches ‘Forces of Tyaani’ men’s campaign featuring Jim Sarbh : Bollywood News
The Tyaani jewelry of Karan Johar began his latest marketing initiative, named Forces of Tyaani, marking a strategic expansion in the field of male jewelry. The campaign prohibits the acclaimed actor Jim Sarbh as the face of the campaign, stressing the brand’s renewed concentration on men’s jewelry offers.
The Tyaani jewelry of Karan Johar launches the male campaign of the forces of Tyaani featuring Jim Sarbh
Historically, Tyaani focused mainly on women’s jewelry. However, with this campaign, the brand seeks to reposition jewelry as an essential for daily male clothes – passing beyond traditional male accessories such as belts, watches and cufflinks. While the brand previously offered a limited selection of men for men, Tyaani’s forces mark a deliberate and high thrust to make jewelry a choice of routine style for male customers.
The visual story of the countryside features Jim Sarbh, decorated with a long necklace and rings of cocktails made of 18 kt yellow gold, adorned with non -cut and cut diamonds and colored stones. These articles mix modern and traditional design sensitivities thanks to innovative adjustment techniques.
Karan Johar, the founder of the brand, said: “The style, for me, concerns self -expression – and jewelry is one of the most personal and powerful means to define it. With this campaign, we amplify our offer of jewelry for men, which makes it a daring and natural part of the modern style. represents. “”
Jim Sarbh, as an ambassador of the brand, shared: “I always believed that the style should have an element of surprise, something that really feels your own jewelry, for me, brings this unexpected advantage – it is naturally but effortless, personal and personal.
Currently, the campaign is live on the digital platforms of Tyaani, inaugurating a new story for what the style of men can kiss.
Read also: Mirai Mumbai Press Meet: Karan Johar Hails Ahaan Panday and Aneet Padda’s Saiyaara: “Woh superstars nahin the; AB Superstars Ban Gaye Hain »
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