Kartik Aaryan joins Thomas Cook India as face of foreign exchange services : Bollywood News
The millennials of young India and generation Z are powerful engines in the history of travel growth in India. Industry information suggests that the Indian millennials grants a high priority to trips to their spending habits. In a targeted initiative to take advantage of this strong growth segment, Thomas Cook (India) Limited, the main Omnicanal exchange service provider in India, has appointed the Bollywood youth icon, Kartik Aaryan, as a brand ambassador.
Kartik Aaryan joins Thomas Cook India as face of exchange services
Kartik Aaryan is known for his charismatic character and his strong bond with the youth of India. Its important fans base, the ambitious image but reliability, especially among millennials and generation Z, makes him a key influencer. He embodies the spirit of the traveler of the New Age of India, making him an ideal choice to represent the innovative and agile specialist of India Ka – Thomas Cook.
The partnership begins with a campaign for the recently launched travel card of Thomas Cook – a multi -money product that changes the situation designed to offer travelers a transparent, secure and fluid experience at each stage of their trip – all over the world.
The film starring Kartik, while indicating the many challenges linked to the Forex faced by Indian travelers, highlights the Travel without borders of Thomas Cook as an ideal solution. This is presented in a fun and relatable conversation between two friends planning their next vacation. While the friend is struggling to manage several credit and debit cards, living room access cards, international SIM cards and money, Kartik proudly displays his Multiple Multicurrent Thomas Cook Travel Card as his unique solution which takes up significant challenges during an international trip.
The campaign will be amplified on several platforms, including digital, CTV (Connected TV) and social media, guaranteeing high scope and commitment.
Deepdesh Varma, Executive Vice -President – Currents, Thomas Cook (India) Limited Said, “We are truly bullish on our prepaid card business and building on the success of our portfolio that included Study Buddy (for Students) and Enterprisefx (For Business Travellers), we have just launched our Multicurrent Borderless Travel Card for India’s Rapidly Growing Segment. Young segment.
Bollywood star Kartik Aaryan said: “I am delighted to work with Thomas Cook India – a brand synonymous with travel not only pioneer but also an innovative and young agility, and the borderless travel card represents and more. As a passionateur passion practical solution for Indian travelers.
Read also: Kartik Aaryan, Karan Johar and Mahaveer Jain Unite for a big budget comedy trilogy: report
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