REVEALED: Jolly LLB 3 advance booking resumes; shows were kept on hold by PVR Inox due to VPF issues : Bollywood News
Earlier in the day, Bollywood Hungama Broken the shocking news that the reservation in advance of the big outing of this week, Jolly LLB 3Was suspended by PVR stainless steel, the largest multiplex chain in India. Reservation in advance was suspended across the country from the evening of Wednesday, September 17. As of the morning of September 18, the reservation gradually resumed, due to which the manufacturers and the fans pushed a sigh of relief. But what made PVR Inox stopped reservations? Bollywood Hungama will answer this burning question in this article.
Revealed: Jolly LLB 3 Advance Booking REPUMES; The emissions were suspended by PVR stainless steel due to VPF problems
A commercial source said to us: “For a long time, each producer must pay virtual printing costs (VPF) to each theater where his film is screened. However, Hollywood studios were exempt from paying these costs. Consequently, the verticals of India from these Hollywood giants did not pay VPF. Jolly LLB 3 belongs to Star Studio18, which is part of Disney and Viacom. Consequently, it was expected that he would also obtain the renunciation of VPF. However, PVR Inox insisted that they should pay the VPF like the country’s other production houses. »»
The source continued: “Manufacturers of Jolly LLB 3 pointed out that according to understanding, their film should be published without VPF. But the multiplex chain did not agree, which led to pending programs. »»
Sources have told us that although the parties have not yet reached a consensus, the reservation in advance has been restarted on the morning of September 18. It now remains to be seen if the manufacturers appreciate the VPF exemption or if they have to pay the high costs.
What is VPF?
Virtual printing costs (VPF) are a charge that large multiplex channels in India draw producers or distributors to help cover the cost of upgrading their technology, which is intended to provide a better cinematographic experience to an audience. On average, these costs are around Rs. 20,000 per screen. For small cinema chains and non -2K theaters, these costs are collected by companies like UFO, Scrabble, Qube etc., which provide digital cinema services.
For a long time, the producers argued that the VPF should not be billed indefinitely and that it was only supposed to have been imposed for a certain time. Exhibitors, on the other hand, believe that the VPF is necessary because it helps to endure the cost of the film using the latest technologies and has many advantages.
In 2019, the case became widely known and discussed after producer Ronnie Screwvala filed a case with the India Competition Commission (CCI) against PVR, Stainless steel, Cinepolis and Carnival Cinemas on VPF. However, the CCI reigned in favor of multiplexes.
Earlier this year, the VPF had become a subject of discussion after Bhool chuk maaf received special exemptions – the national channels allowed the Romcom to arrive at OTT two weeks after the theater release, and secondly, they agreed to invoice VPF only if the film crossed a certain figure at the box office.
Also read: Trade experts share their enthusiasm about Jolly LLB 3: “After a long time, here is an Akshay Kumar film which will be really open to decent numbers”
More pages: Jolly LLB 3 Box Office Collection
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