SHOCKING: Did Coolie makers violate IMAX guidelines by using its logo in Aamir Khan’s poster? : Bollywood News
Two days ago, Aamir Khan’s poster of the star at Rajinikanth Coolie was unveiled and he received a response to rocking. The poster has also mentioned important information that the film will be available in the IMAX format. As expected, this led to jubilation among the fans of Coolie. But that left trade and the disbelief industry. The reason? Imax did not approve the release of Coolie However, as confirmed by internal sources to Bollywood Hungama.
Chanché: Have the manufacturers of Coolie violated the IMAX directives using his logo in the poster of Aamir Khan?
A commercial source told Bollywood Hungama“It is of public notoriety that War 2 And Coolie Release the same day, August 14, and the first signed an exclusive agreement with IMAX. According to this agreement, no other Indian film will be played in the IMAX version in India and key properties around the world during this period. Therefore, the IMAX mention is shocking because CoolieThe IMAX version was not approved by IMAX Corporation. And yet, they went forward and showed the IMAX logo on posters. »»
A producer, under the cover of anonymity, also pointed out: “Those who worked with IMAX are aware that they are extremely special about the way the word” Imax “must be mentioned. They also teach manufacturers that if IMAX is mentioned on posters, then other formats cannot be mentioned. CoolieHowever, also added the D-Box and the 4DX mention. That’s not all. IMAX is extremely persistent that we can say that “experimenting it in IMAX” or “filmed for IMAX”. Manufacturers of CoolieIn the meantime, I have printed “Look at it in IMAX”, which probably also goes against the Imax mandate. It remains to be seen how the Honchos of the head of the IMAX react to this development. »»
Why could you still look Coolie in Imax
However, a South-South trade source said: “Now that Coolie The manufacturers have mentioned it, it is clear that their film will be released in IMAX. Or, why would they mention it? Maybe they are already in talks. But yes, before everything was locked, they shouldn’t have skipped the pistol. »»
He added: “Either the manufacturers convince Imax to leave Coolie Liberation in IMAX theaters. Or, they will play the non -Imax version of Coolie In IMAX cinemas, especially in the southern markets. »»
The source of the producer, on the other hand, said: “But will Yash Raj films allow this, especially when the agreement for the exclusive release of the IMAX of War 2 is in place? Therefore, expect a lot of fireworks in the coming days. »»
Besides Rajinikanth and Aamir Khan, Coolie Also put Shruti Haasan star, Upendra, Sathyaraj and others. It is produced by Lokesh Kanagaraj. As of War 2He presents Hrithik Roshan and Jr NTR and is led by Ayan Mukerji.
Read also: COOLE SURPORT: Aamir Khan is presented as “Dahaa” in Rajinikanth Starrer Action Thriller
More pages: Colletie Box Office Collection
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