SHOWDOWN at the box office! Deewaniyat team locks horns with Thamma over screen sharing; demands fair showcasing from multiplexes : Bollywood News

Reliable trade sources have confirmed that this team Ek Deewane Ki Deewaniyat required a development equal to Thamma in national multiplex chains. “The Deewaniyat team is confident that the hype around their film matches that of Thama despite a limited budget. They have requested the multiplex chains to be fair in the presentation, rather than opting for an unbalanced presentation,” the source said. Bollywood Hungama.

The source added: “PVRInox is the distributor of Thammaand one of PVRInox’s senior executives is now part of the Thama team, leading distribution. The Deewaniyat team asked all national channels to rely on audience demand, rather than resorting to equations for better presentation.

Screenings of the two films begin on October 17 and the pressure is immense on the national channels to favor Thamma. “Dinesh Vijan and the former PVRInox executive demanded 75 percent of the shows, leaving only 25 percent for Deewaniyat. This is going to be a battle, and there is a good chance that bookings will start late due to the fight between the two parties.”