Son of Sardaar 2 explores new screen-sharing strategies amid competitive release week : Bollywood News

Before its release this weekend, the Sardaar 2 son sails on screen allocation negotiations, Pvrinox working to secure unique screens and non-national multiplexes. A commercial source has informed Bollywood Hungama, “Pvrinox demands all the shows of the exhibitors who have single and double -screen properties. It is an unreasonable demand, and as the exhibitors have an option, they are taken in a correction at this stage.”

Son of Sardaar 2 explores the new screen sharing strategies in the middle of the competitive release week

An exhibitor on anonymity’s sharing condition, “Pvrinox is an exhibitor and a distributor, and we cannot look at their requests for 4 programs in a single screen, especially when Saiyaara and Mahavatar Narsimha are doing well.” Pvrinox is currently working to secure most unique screens in India, and negotiations are activated. “The problem will be solved, but this time, the chances are in favor of the exhibitors and not the distributor. The son of Sardaar 2 may have to be content with sharing shows in unique screens. Times are changing, and today, a film is as good as the trailer.”

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More pages: Son of the Sardaar 2 Box Office collection

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