Why brand Salman is cracking: Dissecting the fall of a Superstar – and the blueprint for redemption : Bollywood News
For more than three decades, Salman Khan was the heart rate of simple Bollywood screens and the pulse of the versions of Eid. His character transcended cinema – he has become a phenomenon. No logic, no criticism, no criticism could stop tsunami Salman when he was at his peak. But the tide seems to be moving away.
Why the Salman brand cracks: dissect the fall of a superstar – and the plan for buyout
His recent outing, SikandarOpen to an average response – far from the frenzy that his films have once generated. This is not an isolated case. This is part of a pattern, the reflection of deeper cracks in the Salman brand.
Let us objectively explore what was wrong – and how it can correct the courses before the disconnection becomes irreversible.
1. The physical problem: from macho to mechanics
Salman’s chiseled body was once a USP, distinguishing it in the 2000s when the “fitness hero” was not the norm. His shirtless scenes were not only a visual treat – they were ambitious. But in recent years, his physical appearance has become incoherent. In films like Radhe And Kisi ka bhai kisi ki jaanThe public underlined the visible flabbiness, the awkward movements in the dance sequences and the choreography of Action Guindée.
The problem does not age – that’s how he tries to hide aging, rather than own he. Look at Mammootty or even Shah Rukh Khan – they have aged, yes, but have evolved with the style, grace and adapted roles. Salman’s insistence is an action hero for young people something more damage than good. When the fitness becomes a burden rather than an asset, the public notices.
The corrective: Kiss age. Opt for physically founded characters – donations, COPS – not CGI -Heavy waterfalls or bicycle absurdities. Force lies in reinvention, not repetition.
2. stuck in a time capsule: same look, same style, each time
The biggest criticism facing Salman is the following – each film looks like already seen. Same hair, same bracelet, same fanfaron, same tropes. Whether Cut,, In tubeligoque,, Race 3,, BharatOr Sikandar – He plays “Salman” rather than a character.
Even his wardrobe seems to be locked up in time in the early 2010s. While cinema is moving towards anchored nuanced representations (think Pathaan,, Jawan,, Animal), The style and the character on Salman’s screen feel overwhelmed.
The corrective: Hire a New-aged stylist and a character trainer. Enter new skin. Think of what Pathaan was in SRK – a reinvention with mass attractions but supported by a clear direction and a depth of character.
3. Coterie of enigma: echo rooms do not make blockbusters
A recurring problem with recent Salman projects is his dependence on a small circle of producers, writers, directors and technicians – many of whom are family or long -standing loyalists. This created an echo room. The Flatters replace criticism. The scripts are lit without rigorous examination.
Result? Films like Race 3,, RadheAnd Kkbkkj had obviously dated stories, dialogues worthy of Trumbling and an inspiration without inspiration. The wider film industry has evolved – the Circle of Salman did not do so.
The corrective: Get out of the bubble. Work with filmmakers who will challenge him – imagine a film by Salman Khan directed by Sanjay Leela Bhansali or Rajkumar Hirani. The possibilities are endless – if the star lets go of control.
4. Obsolete definition of the mass call
There is a dangerous hypothesis in the Salman camp – that the mass public wants simplistic and exaggerated Masala. But level 2 and level 3 audiences today watch Animal,, JawanAnd Kgf. They have seen Pushpa And Kantara. Their expectations are higher.
Noisy soundtracks, slow motion entrances and one -man fights feel synthetic now. Salman’s Massy-Anss brand begins to be thin.
The corrective: Redefine the mass call. It’s no longer intensityBut about Relatability + scale. Learn from southern cinema – marry emotional issues with heroism.
5. Play safely: no risks, no surprise
When did Salman have surprised us?
He did with Tere naam,, Milenge Phir,, Bajrangi BhaijaanAnd Sultan. But in recent years, he has played safely. No experimentation with genres, tones or even accents. A star survives when he takes risks – Aamir does with almost all films, and even Ranbir made with Animal.
By avoiding risks, the recent work of Salman lacks buzz. There is nothing new To tweet, even on or talk – just recycled tropes.
The corrective: Make a neo-black. Play a gray character. Explore tragedy, vulnerability or even satire. Imagine Salman in a world of Sandeep Reddy Vanga – It will break the internet.
6. Emotional disconnection: where is the heart?
At his peak, Salman had our emotions – Remember Radhe Tere naamPawan in Bajrangi Bhaijaanor even the broken wrestler Sultan? These characters made us cry, laugh and root for him.
In recent films, the emotional connection is missing. Everything is surface. Some punchlines, some combat scenes and an entrance song no longer have a full -bodied cinematographic experience.
The corrective: Choose scripts with an emotional spine. The public does not care to look at an aging Salman – which bothers them is a hollow Salman.
Salman Khan is always a superstar – his name alone generates a discussion, clicks and curiosity. But the longevity of a star is not built on past glories; It is supported by current relevance.
To reclaim the public – in particular Gen Z and the evolving mass base – it must detach itself from its comfort zone, reinvent not only on the screen but off screen, and leave the creative team – not loyalists – guide its next phase.
The public does not reject Salman khan the person – They reject Salman khan the stagnant star. Love is still there. But love needs surprise, growth and respect. Right now, the public is waiting for him to catch up.
Is it going?
Also read: “Wake Up Salman Khan”, “Please take a break”, “Bahut Support Kiya; Ab nahin hoga ”: fans burst into fury while Sikandar triggers an existential crisis for the superstar like never before
More pages: Sikandar box office collection, Sikandar film critic
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