Ananya Birla launches beauty brand LOVETC with Janhvi Kapoor as brand ambassador : Bollywood News
The entrepreneur and singer-songwriter Ananya Birla officially launched Lovetc, a new daring participant on the beauty market of India. Presented as a brand of high -performance high -performance cosmetics, Lovetc is positioned at the intersection of world quality and Indian authenticity, offering a dynamic and stimulating vision of the beauty of the modern Indian consumer. To unveil the brand, Lovetc has published a seizure campaign starring the actor and the youth icon Janhvi Kapoor as the very first brand ambassador. Kapoor, known for his daring style and confident individuality, gives life to the spirit of self -expression of the brand and to fearless femininity.
Ananya Birla launches the Lovetc beauty brand with Janhvi Kapoor as the brand’s ambassador
The campaign film – now broadcasting in the social networks of Lovetc and Janhvi Kapoor – presents a kaleidoscope of lively colors, glamor effortlessly and self -expression shamelessly, aligning with the mission of the brand to redefine beauty as daring, expressive and authentic.
Ananya Birla, founder and president of Birla Cosmetics PVT. Ltd., shared his vision behind the launch: “I always gravity towards simple, effective and improves beauty that you are – not transforms you into someone else. LOVETC reflects this philosophy. It is a brand designed for a real life; With hard -working products, last a long time and feel intuitive. ”
The brand emphasizes “Made in India, for the World”, signaling its ambition to position local excellence on the world beauty map. The products are now available online and on Nykaa, with plans for the deployment of offline retail in major Indian cities in the coming months.
With the combined star power of Aanya Birla and Janhvi Kapoor, Lovetc is about to make a powerful first impression on the competitive beauty market of India – offering a refreshing and local vision of luxury beauty that celebrates individuality, confidence and daring expression.
Also read: Param Sunday Janhvi Kapoor embraces the southern roots; Wishes happy visu and puthandu fans in Malayalam and Tamil
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