Bhool Chuk Maaf’s ‘Zero VPF’ buzz SHAKES the industry; likely to spark FURY among struggling, independent producers : Bollywood News
Yesterday, on May 15, Maddock Films, the producers of Bhool chuk maaf And PVR stainless steel, in a joint statement, announced that the star of Rajkummar Rao-Wamiqa Gabbi Bhool chuk maaf will arrive in the cinemas on May 23. Certain stakeholders in the industry thought that one of the two parties was expected to wait before drawing conclusions. However, some believe that, since the multiplex producer and chain have not chosen to treat this aspect, this confirms speculation. There is also an assertion that the OTT-theatrical window could be more than two weeks and a clear response would emerge in a few days. While everyone was trying to treat this evolution, another aspect of the release of Bhool chuk maaf was also revealed – the VPF derogation clause.
Bhool Chuk Maaf’s “Zero VPF” buzz shakes the industry; likely to arouse fury among independent producers in difficulty
Some sources of trade maintain that Bhool chuk maaf Manufacturers will only have to pay virtual printing costs (VPF) only if it crosses a number. If he does not do so, the VPF will be canceled. However, some experts said that producers had a complete exemption concerning the VPF, whatever its theatrical activities. This aspect is significant given the controversies that have shaken the industry in relation to the VPF in the past.
What is VPF?
Virtual printing costs (VPF) are a charge that large multiplex channels in India draw producers or distributors to help cover the cost of upgrading their technology, which is intended to provide a better cinematographic experience to an audience. On average, these costs are around Rs. 20,000 per screen. For small cinema chains and non -2K theaters, these costs are collected by companies like UFO, Scrabble, Qube etc., which provide digital cinema services.
For a long time, the producers argued that the VPF should not be billed indefinitely and that it was only supposed to have been imposed for a certain time. Exhibitors, on the other hand, believe that the VPF is necessary because it helps to endure the cost of the film using the latest technologies and has many advantages.
In 2019, the case became widely known and discussed after producer Ronnie Screwvala filed a case with the India Competition Commission (CCI) against PVR, Stainless steel, Cinepolis and Carnival Cinemas on VPF. One of the points raised in this complaint was that these costs are only billed by Indian films and that Hollywood films are exempt. Interesting, Dangerous (2016), a Bollywood film with Aamir Khan, was exempt from VPF Car UTV had published it under the Disney brand, a Hollywood studio! This led to immense opposition and was included in the CCI complaint by Ronnie.
However, the CCI reigned in favor of multiplexes. Ronnie Screwvala, in an interview with Bombay Times, then declared: “I am disappointed, but not surprised, by the total lack of support of all colleagues, producers, distributors and the creative community who, in the private sector, recommended the action. But not a person, a business or an association supported my complaint, because it would have traveled from afar. ”
The VPF was back in the news a year later, in 2020, when the costs were temporarily exempt due to the uncertainty -related uncertainty and a reduction in cinemas. It was the last time that VPF made the front page Bhool chuk maaf brought it back under the spotlight.
Coupé to our days …
Thus, the story behind the VPF has already led to raised eyebrows and even to the disbelief on the Bhool chuk maaf Result of the case. An initiate of the industry said Bollywood Hungama“Already, there was a fear that if Bhool chuk maaf Appears on OTT two weeks after its release in cinemas, other producers would also require a similar arrangement. Now, the VPF derogation can also define a precedent. So many producers claimed to have suffered and had to pay more Rs. 1.50-2.50 crores like VPF to release a film in 1000-1500 screens. Independent filmmakers also make the increase in costs due to these costs. Everyone can rightly ask for multiplexes: “If Bhool chuk maaf Can have an outing without VPF, why not our film? ‘. »»
Read also: Maddock Films announces the release in the theater of Bhool Chuk Maaf on May 23 with Rajkummar Rao and Wamiqa Gabbi
More pages: bhool chuk maaf box office collection
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