Netflix ups offer from Rs. 60 cr. to Rs. 125 cr. for Aamir Khan’s Sitaare Zameen Par to stall YouTube release strategy : Bollywood News
In what could be one of the most important streaming offers of the year, Bollywood Hungama has learned exclusively that Netflix has more than doubled its initial offer to acquire the digital rights of the next film by Aamir Khan Sitaare Zameen by (PLEASE), now presenting an amazing RS. 125 crores to secure the highly anticipated film.
Netflix UPS offers Rs. 60 CR. to Rs. 125 cr. For the Sitaare Zameen by Aamir Khan, to block the YouTube Liberation Strategy
Originally, the streaming giant had launched an offer in the RS range. 50 – 60 crushes, a figure consistent with the command most high -level Bollywood titles. However, the dramatic jump of the evaluation comes in response to the persistent plea of Aamir Khan for an alternative digital distribution model-namely, YouTube Pay-Per-View.
New digital battlefield
Known for his fiercely independent state of mind and unconventional marketing choices, Aamir Khan has made his dissatisfaction with traditional streaming platforms based on subscriptions. During the past year, the superstar has talked a lot about the provision of its films on YouTube via an à la carte model, arguing that such a platform guarantees much greater accessibility for Indian public, especially in level 2 and level 3 cities where paid streaming subscriptions are less common.
According to Khan, this model would allow the public to watch new films for a single cost, bypassing the payment walls of expensive monthly subscriptions. This type of version allows deep penetration – the film becomes accessible to anyone with a smartphone; He had declared earlier this year in a closed -door industry conclave.
Netflix increases the issues
This daring position apparently shook traditional streaming giants, Netflix now leading the charge to keep Sitaare Zameen by Off YouTube. “The moving from the film to a Youtube à la carte remuneration model could disrupt the whole ecosystem,” said an initiate of the senior industry close to the negotiations. “If Aamir succeeds, it will embody more filmmakers to go directly to the audience via open platforms.
He adds: “For Netflix, acquire Sitaare Zameen by is no longer just the potential of the film – it is a question of protecting their lawn. The scope of Aamir’s hearing and the credibility of the project make it a pivotal moment for the OTT strategy in India. »»
Will Netflix win this rope?
Although it remains to be seen if Aamir will accept the heavy offer of Netflix or will stick to its disruptive liberation strategy, the issues are undeniably high. If Khan chooses the path of YouTube remuneration at sight, it could redefine the scope of the economy and the audience of the mainstream Bollywood cinema – and potentially restart the digital map of the distribution of films in India.
For the moment, all eyes remain on Sitaare Zameen by – Not only for its cinematographic promise, but for tectonic change, it could bring to the entertainment industry as a whole.
Read also: Aamir Khan to promote Sitaare Zameen by during the IPL 2025 finals, to join the Bhojpuri comment team
More pages: Sitaare Zameen by Box Office Collection
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