Vicky Kaushal fronts G-SHOCK’s bold new campaign, celebrating Gen Z resilience and authenticity : Bollywood News
Bollywood star Vicky Kaushal occupies the stage of the latest G-Shock campaign, based on the theme of the brand’s signature Go beyond. The campaign, unveiled on June 18, 2025, highlights the spirit of perseverance of generation Z, Kaushal embodying the modern idea of tenacity – rooted in authenticity, grain and self -expression.
Vicky Kaushal faces the new daring campaign of G-Shock, celebrating the resilience and the authenticity of the generation Z
Known to push the limits on the screen and away, Kaushal is an appropriate choice for the campaign that targets young Indians sailing personal and societal expectations. In his association with the brand, the actor continues to lend his voice to stories that resonate with today’s youth.
“There is force in silence and power in persistence,” said Kaushal. “” Go up above the shocks “for all those who have had the resilience and the will to go beyond the harshest blows that life has launched them, and to have a prospect of life. This is what G-Shock represents, and I am proud to be part of such a brand story. ”
The campaign, which also pays tribute to emblematic styles of G-Shock such as the DW-5000R, GA-2100, DW-5600 and GA-110, mixes nostalgia with a contemporary lens. These conceptions serve more as visual metaphors than simple accessories – symbols of tenacity which reflect Kaushal’s own career trajectory and the public character.
Takuto Kimura, CEO of Casio India, stressed Kaushal’s alignment with the brand’s evolutionary identity. “With Go beyondWe celebrate a raw generation, without excuse and fearless. We are delighted to have the power Vicky Kaushal embodying the spirit and the vision of this generation. »»
The campaign was conceptualized and executed by Method Productions, with producer Ravneet Mahajan and director John Fredrick Peter by preparing a visual story which aims to strike an agreement with the Z generation and the millennium audience.
By anchoring his message around Kaushal and the resilience of a new generation, G-Shock continues to strengthen its cultural relevance in India while evolving from a product brand first into a symbol of the identity of young people.
Also read: Ranbir Kapoor, Vicky Kaushal postponed as Mumbai Rains Disrupt Love & War Shoot: Report
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