Ajay Devgn returns as brand ambassador for Prayag India, rekindles association with Likh Ke Le Lo campaign : Bollywood News
Bollywood actor Ajay Devgn has officially joined Prayag India, a main manufacturer of health and plumbing solutions, as a brand ambassador, marking a renewed collaboration that relies on shared values of force, integrity and confidence.
Ajay Devgn returns as an ambassador of the brand for Prayag India, revives the association with the Likh Ke the Lo campaign
This announcement comes with the launch of a new campaign, “Prayag Ghar Banaye Shaandar”, which aims to strengthen the emotional connection of Prayag with Indian households while reaffirming its commitment to quality and innovation.
DEVGN, known for its dominant presence and its rooted performance, previously represented Prayag in the popular campaign “Prayag Quality Bamisal – Likh Ke Le LO” – a marketing success that went beyond the screen to become a familiar sentence among consumers. The brand now seeks to rely on this heritage with a campaign that emphasizes the role of sustainable and trustworthy products in the training of modern Indian houses.
Nitin Aggarwal, CEO of Prayag India, expressed his pride in putting Devgn on board. “Its authenticity and its lasting attraction through generations make it a natural adjustment for our brand. Our previous campaign has not only succeeded in trade – it has become culturally significant. This new phase is to deepen our link with consumers through shared values, “said Aggarwal.
Ajay Devgn has echoed similar feelings about the partnership. “It is always satisfactory to partner with a brand which means something real,” he said. “Prayag has won its place in countless Indian houses, not only because of its products, but because of the confidence it has built. The Likh ke Le LO campaign has deeply resonated, and I am happy to continue this story with Prayag Ghar Banaye Shaandar, which captures the soul of Indian houses.”
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