Private: Zee unveils bold new vision with ‘Z’ Whats Next: Reimagining entertainment with culture, creativity and tech : Bollywood News
ZEE, one of the most emblematic and appreciated media brands in India – reaching 854 million viewers in 208 million households – has officially entered a new daring era with the launch of its refreshing brand identity and its convincing promise: “really yours, Z.” In addition, its transformation into a power technology power, ZEE has unveiled an industrial initiative entitled “Z” What Next.
Private: Zee reveals a new daring vision with “Z” What Next: reinventing entertainment with culture, creativity and technology
Designed to be a recurring and future platform, Z ‘what is the next step Offer to ZEE partners a first row seat to innovations, the evolution of the narration and the technology -oriented strategies that the network brings to the table. The initiative reflects ZEE’s commitment not only to be sensitive to change – but to actively design it.
The intervention center of Z ‘what is the next step Resides in the presentation of how ZEE builds a world where content flows transparently – on all platforms, devices and hearts. With culture as a foundation and its technology as a catalyst, Zee creates stories that transcend the format, from 30 seconds to the movements directed by characters.
Even if content consumption becomes more and more fluid, Zee has reaffirmed that television remains the most powerful storyteller in India, reaching hundreds of millions per day. The network has shown how it creates content from television to OTT via the social, while remaining rooted in the various realities of India. During the event, ZEE also unveiled two new hybrid channels – Zee Power and Zee Banglasonar – to reflect its approach first to the public.
Kartik Mahadev, director of marketing, Zeel, said: “With` `Z ”, what then we reinvent entertainment through the objective of culture, creativity and technology. The ‘Z’ brand continues to evolve with its audience while remaining anchored in their dreams and aspirations. “
For the young Kannadiga daring in August 2025, Zee Power is a hybrid channel of new generation Kannada adapted to the youth and the semi-urban public of Karnataka. With a mixture of daring narration, ambitious fiction, non-fiction and film windows, Zee Power extends the imprint of ZEE while explaining a new appetite for content.
Siju Prabhakaran, Director of Cluster – South and West, Zeel, noted: “We have developed a double channel strategy – Zee Kannada will serve our main family audience, while Zee Power will offer sharper, no longer grumpy and more contemporary stories.”
Zee Banglasonar, also launched in August 2025, is a hybrid premier channel in kind for the Bengali public. With an organized mixture of fiction, non-fiction, films and fresh formats, he promises to offer a culturally rooted narration with modern sensitivities.
Samrat Ghosh, director of the cluster – East, North & Premium Cluster, Zeel, shared: “With Zee Banglasonar, we aim to unlock the unexploited potential through relatable and traditional stories. This new, complete Ze Bangla channel while providing content organized in particular for the evolution of audience segments – including male viewers. ”
With a robust bouquet of 50 channels in 11 languages, ZEE continues to resonate with a confident and expressive bharat – telling stories rooted in subcultures, celebrating hyperlocal identities and defending characters who influence the emotion and behavior of the real world. At the heart of these stories are Dilfluencers – Shape conversations and redefine entertainment.
Zee ‘Z’ what is the next step The initiative reaffirms its role not only as a diffuser, but as a visionary of content technology shaping the future of Indian entertainment.
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