Katrina Kaif’s Kay Beauty makes record breaking UK entry with Space NK debut : Bollywood News
Kay Beauty’s international foray has experienced an overwhelming response in the United Kingdom in several SKUs, with the brand classifying # 1 Organically in terms of Space NK online research.
Kay Beauty by Katrina Kaif makes a record for entry to the United Kingdom with Space NK Beginnings
Kay Beauty, co-founded by actor Katrina Kaif in partnership with Nykaa, made his debut in the United Kingdom on September 3. The brand is now available exclusively in Space NK and online stores on Spacenk.com.
Since its launch, the response to Kay Beauty has been strong. In a few days, “Kay Beauty” has become the most sought after term and “Kay” the most sought -after fourth term on the Space NK website, reflecting interest in the brand’s British entry.
Early sales performance has exceeded expectations, Kay Beauty already surpassing his planned two -digit forecasts. The brand also wins with customers in the basket, with an average of 3.4 units per purchase.
The lip category was a highlight, the Hydra Creme lipstick becoming the best -selling product and the 10th classification in total. Of his 16 shades, 11 received high demand. The other popular products include the Kajal Eyeliner duo, the matt liquid lipstick, the moisturizing foundation, the matt drama lipstick and the Eyekanvas Discover Eyeshadow pallets.
Founded in 2019 by Katrina Kaif and Nykaa, Kay Beauty was created to encourage self-expression and confidence through beauty. Built on the principles of performance, care and inclusiveness, the brand has extended from India to CCG and now in the United Kingdom. With the expertise and scope of Nykaa, Kay Beauty continues to bring his philosophy of modern Indian inclusiveness and beauty to a global audience.
“Kay Beauty has always been to celebrate the transformative power of makeup – encourage self -expression and allow people to feel confident in their own unique identity,” said Katrina Kaif, co -founder of Kay Beauty. “Seeing now that philosophy resonates in the United Kingdom with such an overwhelming response has been incredibly special. The way consumers have connected to our high -performance and high performance formulas in Space NK, in several categories, is a real reflection of what we have implemented to achieve: performance, care and inclusion. ”
“The launch with Space NK has been marked for a moment. It is an emblematic beauty destination, and for Kay Beauty to be the first brand based on India on their shelves makes this success even more significant. With the Modern Community of the United Kingdom, we are delighted to continue to defend our philosophy of #itskaytobeyou and #Makeupthat values. “”
Adwaita Nayar, co-founder of Nykaa, Ed & PDG, Nykaa Fashion, and manager of the owned brands, said: “The launch of Kay Beauty in the United Kingdom is more than a simple step. One of our most popular brands is a clear example of our vision – to build high performance Indian brands that compete with confidence on the world scene.
Adwaita added: “In Nykaa, we have always believed that Indian beauty marks deserve global recognition, not only because of our rich heritage, but because of the quality, innovation and intention they embody. The entry of Kay Beauty on the British market is a moment of pride for us.
“The performance of Kay Beauty At Launch demonstrates the community that the brand already has in the United Kingdom and we are delighted to present to the brand a wider audience as well. The launch has exceeded expectations and we are really impatient to work closely with the brand to deepen “Jini Sanassy, public relations manager for Space NK.
With the British launch of Kay Beauty, Nykaa presents one of the main beauty brands of India to an international audience, highlighting its objective of bringing Indian beauty to the world scene. Kay Beauty is now available in certain Space NK stores in the United Kingdom and online on Spacenk.com.
Read also: Katrina Kaif is the owner of Kay Beauty becomes the first Indian brand to launch at Uk’s Space NK
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