First Ray Films teams up with Max Marketing to back Indie cinema with 3-film theatrical deal: Smaller budgets, smarter strategies : Bollywood News
In a decision aimed at supporting independent cinema in India, First Ray Films and Max Marketing announced a strategic partnership to create a more sustainable model for theatrical outings of low -budget film. The collaboration begins with an agreement to three films which will test new marketing and distribution strategies adapted to the scale and the needs of independent productions.
First Ray Films associates with Max Marketing to support independent cinema with a theatrical case with 3 films: smaller budgets, smarter strategies
First Ray Films has produced and independently published three films to date, each managing to recover their production costs. With six other development projects, including three sets for the theater release in the next six months with a combined budget of around 2.5 million USD – the company focuses on building a viable pipeline for films not in studies.
Max Marketing, known for more than 15 years of experience in the Indian film marketing space, brings a solid portfolio to the table. The agency has led campaigns for a wide range of films, Yeh Jawaani Hai Deewani And RRR has Tumbbad,, Animal,, HanumanAnd Merry Christmas.
The main objective of this partnership is to take up the long -standing challenge for marketing and distribution costs disproportionate in the Indian film industry. Whatever the budget of a film, it is Rs. 4 Brokes or Rs. 400 Brokes – the cost of the release of trailers, the security of multiplex screens and the management of digital campaigns often remains the same. This puts smaller films to a disadvantage and limits their potential scope.
The first film under this joint model, Lord Curzon Ki Haveliwill serve as a pilot to implement a more strategic and profitable approach. Rather than investing massively in large -scale campaigns and screen counts, the plan is to adopt a targeted strategy – targeting the right audience, optimizing spending and adapting the visibility of the film to its level of investment.
Anshuman Jha, founder of First Ray Films, shared his vision behind the collaboration: “The films do not fail – the budgets do it. As producers, we put on stories, not finances. belief. We are not afraid to take risks, and this is our way of helping to change the theatrical landscape. »»
Varun Gupta, founder of Max Marketing Limited, has echoed the feeling: “We have always believed that a strong story can overshadow its budget. Anshuman built something remarkable with the first ray films. find its place in theaters. »»
Over the next six months, the two companies will deploy three theatrical outings using this collaborative model. In case of success, it could offer a roadmap for filmmakers, marketing specialists and independent distributors to work together more effectively – potentially reshape the economy of Indian cinema and build a more inclusive ecosystem for non -student content.
Read also: The first director of Anshuman Jha, Lord Curzon Ki Haveli, comes out through India on October 10: “I have always seen it on the big screen”
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