Nykaa, one of the main beauty and lifestyle platforms in India, announced Deepika Padukone as its new world brand ambassador. The partnership begins with a new campaign carrying a simple but linked message – beauty does not need an opportunity.
Deepika Padukone joins Nykaa as a world brand ambassador
The campaign film, entitled “Sirf Bahar Jaane Ke Liye Kaun Tayar Hota Hai?” Tum Hi Ho Nykaa! ”Understands Deepika in a playful avatar, encouraging women to see beauty as a daily form of self-expression rather than something reserved for special events.
Over the past decade, Nykaa has gone from an e -commerce business to a familiar name, offering a wide range of global and local brands while creating immersive purchasing experiences for its 45 million customers. In Deepika, the company sees a face that reflects its philosophy of authenticity and individuality.
Speaking on the association, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said: “We are proud to welcome Deepika Padukone to the Nykaa family. Its authenticity and versatility perfectly complete our vision of directing the transformation of beauty into India and beyond. ”
Deepika, who balanced his Bollywood trip with international recognition during events like Cannes and the Met Gala, echoed this feeling. “Beauty for me has never been the star alone-it has always been on daily rituals and practicing them consistently. Nykaa understands it better than anyone,” she said.
As an ambassador of the brand, Deepika before its flagship initiatives, including the sale of Pink Friday, Nykaaland and the Nykaa Best in Beauty Awards.
Read also: After Kalki 2 Éviction, Deepika Padukone promised full support from Shah Rukh Khan
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