Vaani Kapoor becomes face of Lukson, advocates lab-grown diamonds as everyday luxury : Bollywood News
Lukson, the new generation jewelry brand of the JK Star group, announced today the appointment of the famous actress Vaani Kapoor as an official brand ambassador. With this partnership, Lukson strengthens his vision of making lasting luxury jewelry, led by design and affordable part of daily life for modern India.
Vaani Kapoor becomes the face of Lukson, recommends the diamonds cultivated in the laboratory as a daily luxury
Founded in 2024 by the third-generation diamondist Anand Lukhi and the Vedant Lukhi co-founder, Lukson was born with a bold mission to move the diamond conversation of opulence undermined to conscious beauty. Supported by the 34 -year -old legacy of the JK Star group, which includes natural diamonds, luxury jewelry and adventures of diamonds cultivated in the laboratory, Lukson is the first D2C brand in India to fully have its supply chain, guaranteeing transparency, quality and unequaled value.
Vaani Kapoor was chosen as Lukson’s face because she embodies modern elegance, individuality and confidence. With its contemporary style, its ambitious but relatable presence and its large connection through the public, it reflects the ethics of a brand that rewrites the rules of jewelry for a new generation.
Anand Lukhi, founder and CEO, Lukson, said: “At Lukson, we redefine what luxury for today’s consumer means. For us, real luxury is durable, transparent and designed for everyday life. Vaani Kapoor captures perfectly which represents exactly what Lukson is for the vision of what is aware, what is to see with conscious choices. Diamants cultivated in the laboratory not only as an alternative, but as the future of jewelry. »»
Vedant Lukhi, co-founder, Lukson, added: “Vaani’s personality is ambitious but anchored, elegant but relatable. Like Lukson, she poses tradition with modernity. Together, we want the diamonds to be no more privilege or significant indulgence. “
Speaking of the association, Vaani Kapoor said: “I am delighted to be the brand’s ambassador for Lukson and to be part of their trip.
As part of its role, Vaani will defend the collections of diamonds and vermeil cultivated in the laboratory of Lukson, and will be seen in festive campaigns and focused on the occasion from this season. With a growing community of conscious buyers, partnerships with the main retail and electronic sales platforms, and a strong D2C, Lukson presence is not only a jewelry label, it is a movement towards a clean and inclusive luxury. By combining internal craftsmanship, ethical supply and front -out design, the brand is quickly becoming the most reliable name in India in diamond jewelry cultivated in the laboratory.
As part of this partnership, Lukson published his new brand films that featured Vaani Kapoor, now live on digital platforms. The campaign celebrates everyday individuality and luxury thanks to minimum but striking jewelry conceptions.
Read also: Vaani Kapoor opens with one of his “favorites” – Hrithik Roshan; said: “There is one of those people you want to exist more”
Bollywood News – Updates live
Catch us for the latest news from Bollywood, the new update of Bollywood films, the Box-Office collection, the release of new films, Bollywood News Hindi, Entertainment News, Bollywood Live News TODAY & FUMING FILMS 2025 and stay up to date with the latest Hindi movies on Bollywood HUNGAMA.
