Atlee directs Rs. 150 crores Ching’s Desi Chinese ad starring Ranveer Singh, Sreeleela and Bobby Deol : Bollywood News
In what could easily be one of the biggest publicity projects in India, filmmaker Atlee, known for hits like Jawan And Therimade a Rs. 150 million advertisement for Ching’s Desi Chinese. The mega ad film stars Ranveer Singh, Sreeleela and Bobby Deol in lead roles – bringing together an electrifying mix of Bollywood’s most dynamic stars under Atlee’s high-octane direction.
Atlee directs Rs. 150 crore Chinese Desi commercial from Ching starring Ranveer Singh, Sreeleela and Bobby Deol
The upcoming campaign would be mounted on a cinematic scale rarely seen in the advertising space, with elaborate sets, extensive visual effects and a multi-location filming schedule. The production would aim to blend Atlee’s signature massive storytelling with the quirky and energetic trademark character that Ching’s Desi Chinese is known for.
According to an independent industry source, “The ad campaign for Ching’s Desi Chinese, featuring Ranveer Singh, Bobby Deol and Sreeleela, directed by Atlee, is being made on a massive budget of around Rs. 150 crores. This alone makes it one of the biggest ad campaigns ever executed, featuring famous stars and a huge budget.”
This is Atlee’s first commercial project after the massive success of Jawanwhich starred Shah Rukh Khan and became one of the highest-grossing films in India. Its collaboration with Chings and Ranveer Singh – who have previously featured the brand in a series of humorous and action-packed advertisements – marks a new and ambitious phase for the food brand’s marketing.
With the addition of Bobby Deol, currently in fine form after his online show The Ba***ds of Bollywood, and Sreeleela, one of the fastest rising stars of South cinema, the project has already generated huge curiosity. This extravagant campaign is set to redefine the way Indian brands approach advertising – with cinematic-scale storytelling meeting brand creativity.
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