Akshay Kumar moves Bombay High Court to protect his personality rights amid AI deepfake threat : Bollywood News
Bollywood superstar Akshay Kumar has approached the Bombay High Court seeking protection of his personality rights, becoming the latest high-profile actor to take legal action amid growing concerns over the unauthorized use of celebrity identities through artificial intelligence and deepfake technology. The case will be heard in court on Wednesday.
Akshay Kumar asks Bombay High Court to protect his personality rights amid AI deepfake threat
Reportedly, the actor has filed a lawsuit to protect his name, image, voice, likeness and overall persona from misuse by unknown individuals and digital entities. The move comes soon after fellow actor Hrithik Roshan filed a similar plea in the Delhi High Court to protect his personal and digital identity from unauthorized commercial use.
The issue of AI-generated deepfakes and digitally manipulated content has become a major concern in the entertainment industry, with several high-profile figures recently turning to the courts for relief. Earlier this month, Justice Arif, MD of the Bombay High Court, granted interim protection of personality rights to legendary singer Asha Bhosle and actor Suniel Shetty, recognizing the growing misuse of celebrity images and videos online.
With Akshay Kumar now joining this growing list, the issue clearly takes center stage in Bollywood’s current fight against digital impersonation and content manipulation. Known for his strong public image and disciplined personality, Akshay has built one of the most respected brands in Indian cinema, spanning acting, producing and philanthropy. Her decision to seek legal protection underscores the growing challenges celebrities face in maintaining control of their identities in an era where AI can easily replicate voices and faces for profit or parody.
On the work front, Akshay Kumar continues to remain one of the most bankable stars in Bollywood, with several projects in the pipeline. His recent films span genres – from action to comedy to social drama – reaffirming his place as one of the industry’s most versatile performers.
As India awaits a comprehensive legal framework to regulate the commercial use of AI-generated likenesses, such judicial interventions are expected to set important precedents for safeguarding the rights of celebrities in the digital age.
Read also: Akshay Kumar talks about teaching his kids about money; says: “What is more important than money is peace of mind. »
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