Ananya Panday tops IPL 2025 celebrity endorsement charts with 9% share of all celebrity-endorsed ad volumes : Bollywood News
In a major recognition of his growing influence, cinema actor Ananya Panday became the most visible face on television during the first 37 IPL 2025 games, according to the latest TAM sports report on celebrity mentions. With a share of 9% of all advertising volumes related to celebrities, Ananya leads it this season, becoming the essential face for advertisers during one of the most impactful sporting events in India.
Ananya Panday is at the top of the IPL 2025 celebrity approval graphics with a share of 9% of all advertising volumes approved by celebrities
The realization of Aanya comes following a strong portfolio of brand associations. She recently marked history as the first Indian brand ambassador for the luxury fashion house Chanel, cementing her position on the world style map. Back home, she continues to be the face of several brands, notably Lakmé, Swarovski, American Tourist, Tresemmé and many others – each partnership testifying to his cross -attraction and high relatability with the general and the millennial public.
This IPL season has seen advertisers focus on fewer faces of celebrities with high impact, even if the overall share of advertisements related to celebrities increased by 2%. In this environment, Aanya’s visibility and resonance placed it at the forefront of the celebrity approval landscape.
Ananya Panday will then be seen in Chand Mera Dil with Lakshya and, it seems, You meri hand tera hand tera you meri Alongside Kartik Aaryan.
Read also: Waves 2025: Kesari Chapter 2 Director Karan Singh Tyagi reveals that this memorable scene was improvised by Akshay Kumar; admits for the first time that the character of Aanya Panday was inspired by Cornelia Sorabji
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