Boat, the Audio N ° 1 laptop brand in India, is proud to announce its partnership with the acclaimed Hip-Hop Rap Artist Kr $ Na as a new brand ambassador. Known for his powerful words, his authentic style and his deep influence through the youth of India, Kr $ na perfectly embodies the daring spirit and the trend of Boat and the commitment to offer audio and high -end lifestyle experiences.
Boat ropes in the KRSNA hip-hop rap icon as its brand ambassador
Celebrating individuality, self-expression without fear and authenticity, the boat has always remained at the forefront of connection with the next generation of consumers. The dazzling increase in Kr $ Na in the Indian hip-hop scene, relentless bustle and the ability to resonate with millions of young fans make it the ideal face to amplify the boat’s mission: to make a generation that thrives on originality, style and cultural pride.
True Trailblazer in the music industry, Kr $ na redefined Indian hip-hop with streaming blockbusters like Ykwim (Streams 116m +), I suppose (61m + streams) and Joota Japani (38m + streams). His lively lyricism and his authentic narration in songs such as yours really, no cap and never enough have transformed the daily struggles and aspirations in hymns for the youth of today, which makes him the perfect voice to represent the spirit of baard of audacity and originality.
On the partnership, Kr $ Na shared: “I always liked everything to be limited and that my music speaks, just as the boat keeps it real by letting its products speak for themselves. As we derive strongly from culture, I believe that this collaboration will vibe on each street and through India. ”
Thanks to this partnership, Boat will deploy a series of innovative campaigns that celebrate the intersection of music, culture and technology. Drops of exclusive content and interactive digital experiences with high -energy field activations, Kr $ Na and Boat will come together to hire India’s fashionable young people in a fresh, exciting and significant way.
“At the boat, we are committed to empowering young people by offering high-end products that celebrate their individuality and their daring mind. The trip from Kr $ Na to the hip-hop scene is a testimony to resilience, creativity and passion-with which we are deeply resonating. We are proud to welcome it as our brand ambassador technology, “said a boat spokesperson.
Once an underground movement is, Indian hip-hop has become a major cultural force, young people identifying themselves more and more with the culture of rap and the street as an authentic means of self-expression. With the Kr $ na fans of more than 4.6 million monthly listeners and its reputation as a real voice of Indian hip-hop, this collaboration strengthens the position of Boat as a culture brand for Indian youth.
Read also: The jokes of the CEO of Boat, Aman Gupta, on The Great Indian Kapil Show from Netflix; said: “The laughter of Archana Puran Singh is the real reason for the success of the boat”
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