Tulips, the main personal hygiene brand in India, has announced its entry into the adult hygiene category today with the launch of adult tulips. The brand has integrated the veteran actor from Bollywood, Mr. Boman Irani, like the face of his campaign “Life by Full Control”, to raise awareness and help break the stigma around the adoption of adult layers in India.
Boman Irani becomes the face of the new Adult diaper campaign of tulips
The adult layer pants of the newly launched tulips is delivered with an Aloe Vera coated inner leaf for maximum comfort, advanced protection of leaks for 10 hours with an ADL (acquisition layer layer), a locking technology for the freshness of a day and heartbreaking side panels for easy elimination. Available in a unisex traction style on all sizes, layers are designed to look like and feel like regular underwear, offering dignity and confidence to users.
Speaking during the launch, Mr. Rahul Jain, director, Tulips, said: “Due to problems related to lifestyle, more and more elderly people are currently experiencing lower bladder control leading to urinary incontinence. Health conditions such as diabetes, prostate problems in men, frequent urinary tract infections (Utis) and menopause have often aggravated this condition.
We estimated that it was essential to start a national conversation around this subject and to resolve it with the sensitivity it deserves. This conversation needed a strong and respected voice, and Mr. Boman Irani was our unanimous choice to direct it. Today, we also publish a sensitive short film featuring Mr. Irani, encouraging the elderly to consider adult diapers as a solution to find their life outside and continue to do what they like, rather than leaving a lower bladder control their desires. At Tulips, we believe that this change in perception will lead to greater acceptance and allow the elderly to live their lives as much as possible. »»
Sharing his thoughts, Mr. Boman Irani added: “I am extremely happy to associate myself with tulips to start a conversation that counts.
With a strong heritage of innovation – of the first brand in India to introduce 100% damp wipes in 2017 to become the first company to develop swelds in India during the pandemic – Tulips have always focused on resolving real challenges.
More than 60 million tulips products consumed each year in more than 17 countries talk about the confidence that consumers have in the brand.
Read also: 13 years of Shirin Farhad Ki toh Nikal Padi: Boman Irani on Farah Khan, “she was the perfect cup”
Bollywood News – Updates live
Catch us for the latest news from Bollywood, the new update of Bollywood films, the Box-Office collection, the release of new films, Bollywood News Hindi, Entertainment News, Bollywood Live News TODAY & FUMING FILMS 2025 and stay up to date with the latest Hindi movies on Bollywood HUNGAMA.
