Crocs has officially announced the integration of popular Indian actress Rashmika Mandanna as an ambassador of the brand for India. This collaboration marks an important step for the fangs to strengthen its connection with the Indian market. The ambassador starts with the launch of “your fangs. Your story. Your world.” campaign. Rashmika Mandanna will be the face of the Indian publishing of this world campaign, embodying the essence of expressing personal stories through a unique style.
Crocs welcomes Rashmika Mandanna as an ambassador of India
“Crocs has always been a brand to which I felt connected – I like fun colors, original silhouettes and shameless individuality they represent.” said Rashmika Mandanna. “If you know me, you know that I never hesitated to express myself. Whether it’s my love for k -pop, Korean snacks or sunflowers – I wear my heart on my sleeve. With Crocs and Jibbitz ™, I can bring this side to me and create something that is entirely mine. Make campaign and find out how they can express their own unique style with fangs. »»
Yann Le Bozec, head of Crocs International Marketing, shared: “Rashmika embodies everything that Crocs represents – authenticity, confidence and personal expression. Its incredible scope through India, especially among young audiences, makes it the perfect ambassador to amplify a new new to celebrate their individuality.
Sharing his thoughts, Akshat GUPT, CCO and Co-founder, Kulfi Collective, said: “Crocs has always been a question of expression.
The campaign should be complete, with a 360 -degree approach. This strategic decision of Crocs aims to take advantage of the generalized popularity and influence of Rashmika Mandanna more to improve the presence and attraction of the brand in India.
Read also: Rashmika Mandanna launches the shooting of Maddock films Thama in Scenic Ooty
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