Kriti Sanon’s Skincare Brand Crosses Rs 400 Cr: “One of the Most Personal and Fulfilling Journeys of My Life” : Bollywood News
During his birthday week, Kriti Sanon has more than one reason to mark the opportunity. The actress has extended to business, leading her skin care business over the past two years. It has established one of the notable brands led by the celebrities of India in the competitive beauty industry.
Kriti Sanon’s skin care brand crosses RS 400 CR: “One of the most personal and fulfilling trips of my life”
With revenues crossing Rs. 400 crushes and a repeated customer rate of 60%, the brand has experienced significant growth. It currently serves more than 19,000 PIN codes across India, its consumer base from 1 million last year to 4 million this year. Kriti Sanon, who has engineering training, has teamed up with six engineers to build a D2C brand that has reached Rs. 400 raw sales in the two years.
Thinking about the trip, Kriti shared: “The last two years have been simply incredible. The construction of union from zero was one of the most personal and fulfilling trips of my life. Innovation and grow alongside a community that is worth it.
The Sanon brand focuses on scientific formulations, plant -based ingredients and accessible prices, a combination that has found a large consumer base across India. Its active involvement has helped shape the brand’s management and operations in the skin care sector.
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