Hrithik Roshan moves Delhi High Court to protect his personality rights amid rising AI misuse : Bollywood News
Hrithik Roshan has moved the Delhi High Court by filing a petition seeking safeguards for his name, image, likeness and other aspects of his personality against unauthorized commercial use and misuse. This comes days after veteran singer Kumar Sanu sought legal protection for his personality rights, and the case is expected to be heard on Wednesday, according to a Bar and Bench report.
Hrithik Roshan asks Delhi High Court to protect his personality rights amid growing misuse of AI
With the growing use of generative AI and deepfake technologies, several Indian celebrities are turning to courts to protect their digital and personal identities. Hrithik joins a growing list of public figures – including Amitabh Bachchan, Aishwarya Rai Bachchan, Jackie Shroff, Anil Kapoor, Abhishek Bachchan, Kumar Sanu and even the late Ratan Tata – who have sought injunctions to prevent unauthorized exploitation of their name or likeness, often through AI-generated content.
Personality rights, also called publicity rights, give individuals legal control over how their name, likeness, voice, and other identifiable characteristics are used commercially. Although India does not yet have a specific law governing these rights, courts have upheld them under the right to privacy guaranteed by Article 21 of the Constitution and existing principles of common law.
Hrithik Roshan, who was last seen in War 2 released on August 14, has been in the spotlight not only for his films but also for his new venture as a producer. The actor recently launched his first production Storm in collaboration with Amazon Prime Video under its HRX Films banner. Known for his carefully curated projects and strong public image, Hrithik’s decision to secure his personality rights reflects a growing concern among stars about the misuse of their identities in the age of AI-generated videos, fake endorsements and manipulated content.
As courts continue to issue directions to online platforms to remove infringing material, legal experts believe more celebrities will take similar steps until India establishes a dedicated framework to regulate commercial use of personal likenesses in the digital age.
Read also: Hrithik Roshan celebrates a star-studded celebration with the cast of Storm; watch
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