Hrithik Roshan scores legal win in Delhi HC: Court orders removal of AI-misused links : Bollywood News
Bollywood star Hrithik Roshan has scored a major legal victory as the Delhi High Court granted him interim protection against the unauthorized use of his name, likeness and voice through AI-generated content and deepfakes. The court ordered the immediate removal of several objectionable URLs and online listings that used the actor’s identity for commercial purposes without his consent.
Hrithik Roshan scores legal victory in Delhi HC: Court orders removal of AI misused links
The ruling highlights the growing urgency around personality rights in India, particularly with the rapid rise of artificial intelligence tools capable of digitally replicating a celebrity’s appearance or voice. For Hrithik, who is among the country’s most recognizable faces, the case represents a strong stance against the misuse of AI technology for monetization and misinformation.
Justice Manmeet Pritam Singh Arora, while passing the order, clarified that fan clubs or like pages cannot be removed indiscriminately at this stage. The court said “fan clubs cannot be removed at the ex parte stage”, and instead ordered the removal of specific URLs and e-commerce listings violating Hrithik’s personality rights. The next hearing in the case is now scheduled for March 27, 2026, where the court is expected to consider a broader injunction.
In its observations, the court noted that unauthorized use of a celebrity’s persona, whether through merchandise, AI-manipulated images, deepfake videos, or voice simulations, amounts to a violation of their rights of publicity and personhood. The court’s position reinforces that digital likenesses, when used without approval, could harm both reputation and public trust.
Hrithik’s move comes amid a growing wave of similar petitions from prominent industry figures, including Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Kumar Sanu and Akkineni Nagarjuna, all seeking legal safeguards against the misuse of AI and digital identity theft. Earlier this year, the court also ordered Meta and Google to explain delays in removing morphed videos and fake ads using celebrity identities.
Significantly, Hrithik’s case also draws attention to the delicate balance between fan engagement and digital rights protection, with the court avoiding blanket removal of authentic fan content.
As proceedings continue, Hrithik’s legal team will likely seek a global interim injunction to further restrict the use of his image, voice or name in unauthorized content. Industry observers suggest the verdict could serve as a landmark ruling for Indian celebrities grappling with the AI deepfake crisis, redefining how identity and intellectual property are protected in the digital future of the entertainment world.
Read also: Hrithik Roshan asks Delhi High Court to protect his personality rights amid growing misuse of AI
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