Ranbir Kapoor’s ARKS launches its first fragrance ‘ARKS Day’, expanding into the world of scents : Bollywood News
Ranbir Kapoor’s premium lifestyle brand, Arks, has exceeded a significant stride beyond fashion and shoes with the launch of its first perfume – wizards. Known to redefine the essential elements of everyday through the objective of minimalism and quiet confidence, Arks now explores the world of fine perfumes, marking a new chapter in its evolving identity.
The Arks of Ranbir Kapoor launch his first “ Arks Day ” of perfume, developing in the world of perfumes
Arks’s day is designed as the final touch of its daily ensemble – “the final and invisible layer before going out.” Sexclusive and timeless, the perfume embodies the ethics signature of arks of subtle sophistication. It opens with a burst of fresh citrus fruits, superimposed with hot wooded shades and settles in a musk finish – by storing the philosophy of balance, simplicity and the inner strength of the brand.
“Arks day brings a lot of memories of my childhood – the places where I felt attracted, the people who made me feel at home. We wanted to capture this essence in this first bottle. It is familiar, anchored and made for those who carry their world with a quiet force, ”said Ranbir Kapoor, founder of Arks.
With this launch, Arks goes to what the brand calls for its “sensory chapter”, offering not only clothes and sneakers, but also a holistic lifestyle experience. The perfume is envisaged as a natural extension of the organized wardrobe that Arks has built – a product that completes its discreet but impactful identity.
“Arks day marks our entry into an exciting category that aligns our vision of building a brand of holistic lifestyle. This is a strategic step-extending our philosophy in the smell and deepening the way consumers experience arks beyond clothing and sneakers, “added Abhinav Verma, co-founder and CEO of Arks.
To present the day of Arks, the brand has deployed a campaign film which captures its distinctive tone – a cool and silent confidence without effect. For the first time, the brand tells the History behind manufacturing Perfume, emphasizing its emotional and creative roots.
The campaign is titled by Ranbir Kapoor and supported by “Arks insiders” – a community of creators of tastes that reflect the values of the brand. These include Varun Duggirala (entrepreneur), Anshuka bywani (Yoga & Wellness Expert), Sukhmani Gambir (stylist and influencer), Rob (artist), Sahiba Bali (actress), Barkha Singh (actress) and Moses Kaul (musical artist).
With Arks day, Ranbir Kapoor and the team offer not only a new product, but prolong an emotion – a silent and anchored recall of identity, comfort and personal resonance. It is a bold but transparent decision for a brand that continues to evolve as a modern and refined life -style label.
Read also: Ranbir Kapoor Starrer Dhoom 4 to go on floors in April 2026: report
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