After a revolutionary inaugural season which transformed the India Automobile Sports landscape, the Indian Supercross Racing League (ISRL) announced on Wednesday membership of the Bollywood Salman Khan superstar on board as an official brand ambassador. With his image larger than life and massive popularity, the approval of Salman Khan of the ISRL represents a change of game, making the league in a new era of sports entertainment for the general public. With his passion and connection with the public of all generations, the presence of Salman Khan will increase the scope of ISRL, ensuring that Supercross becomes a familiar name in India.
This partnership is married transparently with the unprecedented fans of Salman, from urban hubs to rural hinterland with the spectacle powered by ISRL adrenaline, creating unprecedented visibility for sport. More than just a fascinating race league, ISRL Season 2 promises to be a full family entertainment experience, with Salman Khan at the forefront, making sport more accessible and engaging for fans of all ages.
Expressing his enthusiasm about the collaboration, Salman Khan said as quoted by a press release from the ISRL: “I am very excited to be part of something that really fascinates me with a long -term vision. Make supercross a familiar name in India and raise our runners to the global scene.”
Veer Patel, Managing Director, ISRL, said: “The welcome from Salman Khan in the ISRL family is a historic moment for motorsport in India. While motor sport continues to gain global traction, the Indian Supercross Race League (ISRL) has firmly placed India on the world map of motor sports. This collaboration reflects our shared, active, active, active, active, active, active Motor Participation and orientation, we are directing a motorsport revolution that will inspire generations of Indian runners and position India as the first world destination for supercross. “
Eeshan Lokhande, co-founder and director of ISRL, said: “The association of Salman Khan with ISRL is a monumental step to bring Supercross in the dominant current, fill the gap between Indian brands and the world inheritance of this exhilarating sport. Find his real house in India.
The inaugural season of ISRL has established new references for motorsport events in India with physical attendance of more than 30,000 and an audience of 11.5 million in just 3 days of broadcasting, establishing a new world record for a Supercross event.
The competition presented 48 of the best runners in the world, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competition in several categories. The Bigrock Motorsports team, led by the Dakar pioneer in India, CS Santosh, has become champion, establishing a high level for the competition. The first season successfully demonstrated the appetite of India for the action of world -class supercross and threw a solid base for the growth of sport.
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