The Indian Express group is proud to reveal a daring reimagination of Screen Awards 2025 on YouTube, one of the most emblematic celebrations of India, cinema and narration.
Screen Awards 2025 Goes Digital: Iconic Celebration Premiers sur YouTube
The 2025 Screen Awards are more than a simple exhibition of awards. Combining editorial credibility, cultural heritage and digital scope, it reflects the ethics of journalism from the Indian Express group. The winners are selected by the Screen Academy, an independent non -profit body of filmmakers, artists and cultural voices respected dedicated to honoring it true excellence.
Annant Goenka, executive director of the Indian Express Group, said: “Indian cinema deserves a scene that celebrates creativity beyond collections. Our storytellers have 1.4 billion dreams – rooted in tradition and racing towards an exciting future. This prize will honor this spirit and highlight the most daring in India.
Taking a digital approach first of the content and format, the Screen prices broadcasts on YouTube – offering open access to a global audience. For the first time, the biggest Bollywood stars will share the spotlights with the most influential creators of Youtube, who will be woven in each leg of this three -month festival – from the red carpet and behind the scenes with the narration led by creators and the commitment of fans.
This digital digital approach highlights the way in which audiences are consuming more and more entertainment, motivated by trends such as the increase in Internet access, the growth of connected televisions (CTV) and greater mobile use. CTV, in particular, has been the fastest YouTube screen in India in the past five years, highlighting the capacity of the platform to provide premium content between screens and formats. It combines the greatness of cinema with the immediacy of digital narration, connecting generations, platforms and communities.
Speaking on the collaboration, Gunjan Soni, Managing Director – India, YouTube Said, “We are thrulled to be the digital home for the screen awards, Bringing a Cultural icon to its next chapter. YouTube is where Billions of Fans Connect with the Entertainment they love, and we are excited for them. Experience One of Cinema’s Biggest Nights in an immersive Way.
With an unprecedented range in India and the world, YouTube is an ideal house for screen prices. According to Comscore, YouTube reaches four out of five Internet users in India aged 18 and over, while entertainment videos on the platform generated more than 7.5 billion daily views worldwide in 2024.
Adding to the announcement, Priyanka Sinha Jha, Screen Prize Conservative, said: “Created in 1995, Screen Awards has an inheritance of first: the first prize in the film based on the jury in India, the first reward show The Oscars Management attended and watched over the screen and our partnership with partner with several of the superstars. coveted from the country, given with revolutionary entertainment.
Screen Awards 2025 offers unprecedented visibility, cultural relevance and multi -format narrative opportunities for brands that seek to connect with the most committed public in India – both online and offline.
Read also: Screen launches Screen Academy to feed the next generation of filmmakers from India
Bollywood News – Updates live
Catch us for the latest news from Bollywood, the new update of Bollywood films, the Box-Office collection, the release of new films, Bollywood News Hindi, Entertainment News, Bollywood Live News TODAY & FUMING FILMS 2025 and stay up to date with the latest Hindi movies on Bollywood HUNGAMA.
