Shah Rukh Khan joins Candere as brand ambassador: “Jewellery is a powerful expression of identity” : Bollywood News
Shah Rukh Khan was encroached as an ambassador of the brand for care, the lifestyle jewelry brand of Kalyan’s house. The collaboration marks an important moment for Carere while it continues to strengthen its presence in the lifestyle jewelry segment, especially among digitally informed and expressive consumers.
Shah Rukh Khan joins Carere as an ambassador of the brand: “jewelry is a powerful expression of identity”
The actor is at the head of Candere multimedia campaigns on digital, televised, printed and store platforms, presenting the contemporary attraction and the brand’s inclusive vision.
Speaking of the association, Shah Rukh Khan said: “Jewelry has always been a powerful expression of love, memories and identity. I am delighted to associate myself in Carere, a brand of the Kalyan jeweler house, which offers a modern and fresh perspective on the way people wear and give jewelry today. ” It’s elegant, it’s relevant, and that explains to those who celebrate the meaning at every moment.
Carere sculpted a niche on the market with its avant-garde approach to jewelry, addressing women and men. It is particularly known to offer one of the largest collections of male jewelry on the market.
Commenting on the appointment, Ramesh Kalyanaraman, director of care, said: “The Indian jewelry industry undergoes a clear segmentation, with consumers more and more pieces that reflect their personality, align with their lifestyle and are suitable for opportunities.
He added: “In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal and emotional connection reflect the values we defend.
With this strategic decision, Carere aims to connect more with consumers who appreciate not only design, but also deeper meanings attached to each jewel they wear or gift.
Also read: Shah Rukh Khan, developers Sri Lotus and the IPO of Readfin to redefine the luxury real estate game from Mumbai with RS. 792 CR number
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