Sreeleela, one of the most spoken stars in Indian cinema, was announced as the new brand ambassador for the Yardley London perfume category in India. The English perfume house, known for its rich heritage and timeless elegance, has chosen Sreeleela to cope with its new campaign targeting young modern Indian consumers.
Sreeleela becomes a new face in the category of perfumes by Yardley London in India
The collaboration comes at a time when Sreeleela attracts massive attention, even before its official debut in Bollywood. Known for her presence on the screen, the actress now enters into approval space as a brand face that poses classic sensitivities with a contemporary attraction. Speaking of the partnership, Sreeleela said: “Perfume is such a personal and powerful form of self -expression. Yardley, with his rich heritage and her modern sensitivity, really resonates with the woman today. I am delighted to represent a brand that so beautifully mixes the classic with the contemporary. ”
As part of the brand’s repositioning strategy in India, Yardley has introduced a portfolio of updated products that includes new body mists, perfumes and multi-room gift packs. Manish Vyas, CEO of Yardley India, has developed on recovery, declaring: “We have revived our full portfolio in India and introduces a new range of mists of body, perfumes and multiple gift packages. The achievements, youth energy, elegance and strength – perfectly represents the values that our brand represents. »»
With this brand collaboration, Sreeleela adds a new step to his rapidly growing career. While she is preparing for her debut in Bollywood with Kartik Aaryan in the next T -series TI -series film with Anurag Basu, her association with a brand world recognized as Yardley signals her growing influence through entertainment and fashion spaces.
Also read: Sreeleela thanks K. Raghavendra Rao for his birthday for launching his career: “To the man who launched me in Telugu cinema”
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