Amid Jolly LLB 3–VPF controversy, PVR Inox faces investigation by Competition Commission of India : Bollywood News
Almost 2 weeks after the VFX number temporarily stopped the reservation in advance of the long -awaited film Jolly LLB 3 In PVR and stainless steel, the Competition Commission of India (CCI), on September 30, 2025, led an investigation against PVR stainless steel limited on allegations of mistreatment of its dominant position by continuing to perceive virtual printing costs (VPF) on film producers. Meanwhile, the accusations against Ufo Moviez India and Qube Cinema Technologies were abandoned because similar problems had already been treated in a previous case.
In the midst of the controversy Jolly LLB 3 – VPF, PVR Inox faces the investigation by the Competition Commission of India
The case was launched by the Guild of India of film and television producers, which represents nearly 170 producers. The guild allegedly alleged that the VPF, introduced in the mid -2000s to help theaters go from the analog to digital cinema spotlights, was supposed to be a temporary measure. Globally, Hollywood producers have ceased to pay VPF after 2018, but in India, the practice continues more than a decade after the complete digitization of theaters in 2014.
According to the guild of producers, this continuous levy places a disproportionate burden for small and medium producers, while the major Hollywood studios and certain Indian players such as Yash Raj Films and Viacom18 benefit from exemptions under the negotiated “Sunset clauses”; This is a different question that these two banners also had to pay VPF for their films this year, including Jolly LLB 3. Nevertheless, the guild argued that this was equivalent to anti -competitive and discriminatory practices.
While the UFO and the QUBE, the largest providers of digital film equipment in India have been accused of locking exhibitors in exclusive contracts and collecting VPF without providing proportional services, the CIC noted that these questions were already dealt with in a 2020 prescription (Case No. 11 of 2020). Consequently, he decided to close the case against them under article 26 (2A) of the competition law.
The spotlights, however, fell downright on PVR stainless steel, the largest multiplex operator in India with more than 1,700 screens and around 30% of the national box office. The CCI has observed that the PVR has a dominant position in the market “The exhibition of films in multiplex theaters” and Primary Facie evidence show discriminatory treatment. It has been revealed that almost 70% of Hollywood outings were not billed VPF, while Indian producers were constantly charged.
Calling this potentially raped conduct of article 4 (2) (a) of the competition law, imposing unjust and discriminatory conditions, the CCI ordered its general manager to launch a detailed investigation into PVR practices and to submit its report in 90 days.
Read also: Exclusive: Late Night Showdown – Jolly LLB 3 The VPF Pay team during protest; Akshay Kumar joins the talks
More pages: Jolly LLB 3 Box Office Collection, Jolly LLB 3 Reviews
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