ENO, a well -known brand of Antiacid in India, has announced that the award -winning national actor Vicky Kaushal as an ambassador of the brand. For more than 50 years, ENO has offered rapid relief of acidity, becoming a familiar name in many Indian households.
Vicky Kaushal joins Eno as an ambassador of the brand in a new campaign
Collaboration begins with a national multimedia campaign highlighting the role of ENO as a rapid solution for the relief of acidity. In the campaign, Vicky Kaushal plays “Jaadugar Samrat”, a magician whose performance is briefly affected by acidity. With the help of ENO, he recovers quickly and continues his act. The ad uses a light and relatable story to show how acidity can knock at any time and how ENO can help provide quick relief.
With this campaign, ENO seeks to further strengthen its presence as a popular antiacide and widely available in India. He continues to focus on the fast and reliable relief offer, helping consumers enjoy their carefree meals. The brand also aims to remain a favorite choice for those looking for rapid relief, distinguished from slower options.
Bineet Jain, category manager – digestive Health, Haleon India, expressed his enthusiasm about this partnership, saying,, “For generations, Indians count on ENO for rapid and effective relief of acidity, making it a familiar name. Our continuous leadership in the category is a testimony to this unwavering confidence. ENO champion ENO, resonates through generations.
Sharing his enthusiasm about the association, Vicky Kaushal said: “In a country that loves food, Eno is an ally of trust for the Indians. I experienced the rapid and assured role in the first hand, allowing me to savor my favorite food without hesitation. I loved the role of a magician in the new ENO campaign and I had fun making products that have produced.
Developed by Ogilvy, the campaign will be promoted to television, digital, printed, external and social media platforms. The creative approach mixes the presence on the screen of Vicky Kaushal with the main message of ENO, presenting the brand’s promise in a simple and engaging way.
“ENO gets to work in just six seconds, so we thought, why not give life to this speed and wonder with an advertising film that looks like a real magic spectacle. We gave Vicky Kaushal a look of a charismatic magician, and in the midst of the separation of the classic body, the conclusion of the late has not only separated a man in two halves with a spell. said Sujoy Roy & Nitin Srivastava, Creation leaders – North in Ogilvy.
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