In a strategic decision to modernize her heritage brand, Vasmol has officially signed the acclaimed actress Vidya Balan as a brand ambassador for her vasboule cream hair color and shampoo hair lines. This launch marks a transition to a more recent format – cream products without ammonia and without ammonia – the traditional advantages of henna with modern convenience.
Vidya Balan joins Vasmol as an ambassador of the brand for a new range of henna cream
The CEO of Vasmol, Dheeraj Arora, underlined the heritage of the brand: “For more than six decades, Vasmol has been an integral part of the Indian houses, cherished not only in the daily rituals but also deeply in our hearts. Our new offer, Vasmol Henna Crème Color, means another step forward rooted in tradition but modern in its choices.
Priyanka Puri, Senior VP – Marketing of the parent company of Vasmol Hrippl, reinforced this alignment: “The launch of the hair color of Vasmol Henna cream marks a pivotal product in our brand trip, where tradition meets modern science. For the demanding woman today. We are delighted to have Vidya Balan. Baal, henna vasmol hair color ka kamaal. »»
Vidya Balan herself expressed her enthusiasm for partnership: “Every woman wants to look and feel better without compromising care. Henna has always been a special part of our culture. Vasmol Henna Cream color brings this familiar goodness in a modern format, without yield
The new range of products is available in budget packs, from 25 ml, and is accessible in the main points of sale on a national scale. This campaign launch comes in the middle of a broader trend of major Indian brands to integrate respected female celebrities – such as Triptii Dimri, Meenakshi Chaudhary, Jasprit Bumrah and Sachin Tentulkar – to strengthen the emotional connection and the narration of the brand through the Bharat.
Read also: Vidya Balan stops body image criticism; said: “I actually believe that there is nothing wrong with me”
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