Flam and Maddock Films bring India’s FIRST 3D mixed-reality experience to Thamma : Bollywood News
The latest supernatural thriller from Maddock Films Thammastarring Ayushmann Khurrana and Rashmika Mandanna, gave audiences a cinematic experience like no other. In collaboration with Flam, an AI infrastructure startup, the film will showcase India’s first mixed reality (MR) experience in 3D, transforming conventional film promotions into an interactive, story-driven engagement.
Flam and Maddock Films bring India’s FIRST 3D mixed reality experience to Thamma
Fans can now delve into the dark and mysterious world of Thamma by simply scanning movie posters, merchandise or digital creations. The MR experience allows users to explore the film’s supernatural universe, interact with its enigmatic characters and experience cinematic moments, all through their smartphone.
Karthik K Raman, Chief Marketing Officer, Flam, said, “Entertainment marketing is evolving from static visuals to fully interactive worlds. Thammaour goal was to merge storytelling with audience engagement, creating experiences that audiences don’t just watch, but step inside. This collaboration reinvents cinema promotion, transforming everyday touchpoints into a gateway to the supernatural world of film.
A spokesperson for Maddock Films added: “We have always believed in pushing the boundaries of storytelling. The partnership with Flam has allowed us to expand Thamma world beyond the screen, giving audiences a chance to experience the story, not just watch it.
The experience will be available across multiple touchpoints:
- Posters and immersive products: Scan movie posters, standing figures, and merchandise to unlock a 3D MRI experience of the vampire world.
- Mixed reality engagement: A single scan or link transports audiences into a 3D world of vampires, supernatural creatures and Thamma-inspired cinematic moments.
- Mobile-first accessibility: The MR experience is designed to work seamlessly across social platforms, impressions and field activations.
The campaign demonstrates how MR technology is redefining film marketing in India, creating deeper connections between audiences and cinematic narratives.
Also read: Thamma music director Sachin Sanghvi accused of sexual harassment, released on bail: report
More pages: Thamma Box Office Collection, Thamma Movie Review
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