Mia by Tanishq onboards Aneet Padda as brand ambassador: You’re precious, every day : Bollywood News
Celebrating yourself, every day, Mia de Tanishq, one of the main brands of jewelry in India known for its modern and young creations, announced actor Aneed Padda as his new brand ambassador. With its fresh energy and its true charm, Anneet reflects the vision of individuality, confidence and self -expression of the brand.
Mia by Tanishq Onoards Anet Padda as brand ambassador: you are precious, every day
This association is perfectly linked to Mia’s brand philosophy to celebrate independent women who shine in their own way. The new festive campaign, entitled “Precious, Every Day”, presents Aneet and highlights the importance of adopting self -esteem and personal joy in everyday life.
About the campaign
The campaign film, conceptualized by famous innovations, highlights Aneet carrying a declaration neck from the latest MIA collection, Manifest. The collection is inspired by traditional Indian patterns such as palaces arches, paisleys and lotus patterns – considered a modern touch. Made using gold, natural diamonds, pearls, multicolored sapphires and aventurine quartz, these pieces are designed for today’s confident women.
Located in an intimate moment and in a slice of life, the campaign film follows Aneet as it is preparing for what seems to be an important evening. She carefully selects her jewelry – opting for a neck tour and earrings from the manifest collection. When her younger sister curiously asks where she heads, Aneet points with playful the mirror, revealing that she is going out. The moment captures the central campaign message: celebrating you does not require a reason.
A modern vision of festive jewelry
Thanks to this campaign, Mia by Tanishq offers a refreshing approach to festive jewelry – the one who aligns himself with the lifestyle and the state of mind of today’s generation. He focuses on the daily celebrations of self-esteem, confidence and individuality, rather than waiting for milestones.
The representation of Anneet Padda adds heat and relatability to the film, positioning Mia as a companion of women in their daily moments – whether large or small. The campaign encourages women to treat themselves and honor their personal spark, really making a special feeling every day.
What they said
Shyamala Ramanan, business manager, Mia de Tanishq, said: “Women today adopt self-esteem in daily moments, not only during the milestones. This change closely reflects Mia’s vision of “precious, every day. Anneet brings a feeling of authenticity and freshness, which makes it an ideal face for our brand. »»
Aneet Padda common:
“I am delighted to represent MIA because the brand celebrates daily confidence. What I like is that you don’t need a great opportunity to wear MIA jewelry. It’s about looking in the mirror, feeling good and remembering that you are special – every day.”
Mithila SarafCEO, famous innovations, added:
“”Precious, every day Talk to each woman who understands her own value and does not expect a reason to celebrate. And for those who sometimes forget, it is a reminder of practicing a little more self-esteem. Mia’s jewelry represents this confidence and this quiet joy that do not depend on an opportunity. »»
Read also: Maddock Films denies reports on Saiyaara Aneet Padda star at the head of the Shakti Shalini: “Purely speculative”
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