Myntra’s Glamstream debuts with Badshah’s ‘Jordan’, 17 shoppable looks, and 100+ celebs : Bollywood News
Myntra, one of the main electronic commerce destinations for India fashion, beauty and lifestyle, officially launched Glamstream, its destination for buyer lifestyle. This innovation focused on the industry perfectly mixes entertainment, inspiration for fashion and instant purchasing, establishing a new reference for the way young India engages with content and trade. The launch event of the Grand, which was held during the weekend in Mumbai, was a starry affair, with notable personalities from Bollywood and the ecosystem of the digital creator present.
Myntra Glamstream made her debut with “ Jordan ” from Badshah, 17 store looks and more than 100 celebrities
The guests included Raveena Tandon, Khushi Kapoor, Neha Dhupia, Susisse Divgikar and popular creators such as Soufi Motiwala, Renil Abraham, Aadithya Kulshreshtha and Nayandeep, among others. A major highlight of the launch was an exclusive overview of the most anticipated song of the year ‘Jordan’ By Badshah, the first multi-brand clip for Ende. As an official fashion partner of this long -awaited song, Myntra has proudly associated with the music brand 0075 and offered the participants and viewers of Glamstream the first overview of the clip, which presents 17 looks organized all instantly available for purchase on the Myntra application. This exclusive overview, associated with exciting glimpses for other shows to come, has strengthened Myntra’s position as a destination of choice for celebrity and lifestyle content led by influencers.
Rooted in pop culture and motivated by creators, influencers and the main opinion leaders (Kols), Glamstream made its debut with an unrivaled content library designed for the ultimate experience of observation of the frenzy. The platform will include more than 100 celebrities, including Vijay Deverekonda, Tabu, Zeenat Aman, Tammanah Bhatia, Bhumi Pednekar and Malaika Arora, among others, bringing their unique style and their ideas directly to viewers. Glamstream has an impressive more than 500 hours of superior quality content, the size of a bite, comprising 15 exclusives and more than 4,000 episodes of shared premium content. Viewers can dive into a diversified range of formats, including clips, vlogs, style guides, fashion features, podcasts, fiction shows and talk shows. Completing the contents of celebrities and influencers, Glamstream also incorporates the content of the UGC GLAM (UGC) – the flourishing community of Myntra Shopper -Creator with more than a million recorded creators.
Speaking of the launch of Glamstream, Sunder Balasubramanian, director of marketing, Myntra, said: “We are incredibly delighted to collaborate with so many talented personalities to redefine the possibilities of the space of trade in lifestyle and content. This gives them exactly that: instant access to trends and the best of fashion, everything in a fun package. “”
Khushi Kapoor shared his enthusiasm, declaring: “Glamstream is such a refreshing way to live fashion. As a buyer, it is exciting to explore the content that mixes style and pop culture so perfectly. It is fun, engaging and feels completely in line with the way our generation likes to discover trends today.
Raveena Tandon added: “It was so fun to be part of Glamstream and to review an era that defined so much of my personal style. The 90s were daring, expressive and full of character – just like fashion that we see a return today. Glamstream brings this energy to life in an entertaining way, of nostalgic, and completely buyer fashion.
The Glamstream experience is conveniently accommodated in the Myntra application, accessible via a prominent floating button on the home page, making fashion inspiration and buy more accessible than ever.
Read also: Shah Rukh Khan, Kiara Advani and Farah Khan are star in a hilarious announcement of Myntra which ends “ without ads’ ”
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