The Sunfest Wowzers of ITC, is delighted to announce the start of an exciting trip with none other than King by Bollywood Shah Rukh Khan.
Shah Rukh Khan becomes the face of Sunfest Wowzers
Sunfest Wowzers sculpts a niche in the Cracker segment with its unique multisensory experience. With a rich cheesy flavor and a crispy 14 -layer texture, the product offers a combination of crunch and taste aimed at raising daily snacking. With Shah Rukh Khan as an ambassador of the brand, Sunfest Wowzers seeks to strengthen his appeal and extend his scope. Its solid connection with the public adds a relatable and engaging dimension to the identity of the brand.
To mark this important step, Sunfest Wowzers is launching a new TVC with Shah Rukh Khan, which adds its signature touch to the brand’s indulgence message. Conceptualized by Ogilvy, the campaign is anchored by the slogan “Iske Har Bite Mein Hai Wow!”highlighting the unique attraction of the snack. TVC will be widely promoted to digital media platforms.
Commenting on the latest partnership, Mr. Ali Harris Shere, chief of the farm, cookies and cake cluster, the ITC Ltd. food division, said: “Sunfest Wowzers is more than a simple cracker; It is an experience that mixes the index of from charismatic personality, making the partnership even more special. »»
Shah Rukh Khan said, “I always believed that all the magic moments have a Wow ” in them. TO DO.”
Sunfest Wowzers is available in two delicious variants – a cream of cheese coated with cream and cream of the coated lemon cream through general trade, modern trade and fast delivery platforms.
Read also: Shah Rukh Khan, Ar Rahman, Mary Kom and Jasprit Bumrah Star in the new zomato campaign on Hustle and Discipline – Watch
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