Taapsee Pannu named NIVEA India’s first Global Brand Ambassador; launches NIVEA Soft Daily UV for 48-Hour Hydration and UV Protection : Bollywood News
In a historic decision, the Le Nivea skin care giant has announced that actor Taapsee Pannu as his first world ambassador of the India brand, marking an important step in the scalable presence of the brand in the country. The announcement comes next to the launch of Nivea’s latest innovation – Nivea Soft Daily UV – A moisturizer that combines sustainable hydration with sun protection, tailor -made for modern consumers and on the go.
Taapsee Pannu appointed the first world ambassador of the Nivea India brand; Lance Nivea Soft Daily UV for 48 -hour hydration and UV protection
Known for its advocacy on minimum and effective skin care, Taapsee has been associated with Nivea for several years. Its elevation at the global brand’s ambassador underlines its strong resonance with the ethics of confidence, care and innovation of the brand. Speaking on its new role and the launch of the product, Taapsee shared: “I always believed that skin care should be simple, effective and effortless. With Nivea’s soft daily UV, I get the hydration that my skin needs and the protection of UVs it deserves, all in a light formula. It is the perfect daily companion for fresh and shiny skin! ”
To support the launch, the brand has unveiled a new TVC with Taapsee, which presents the product as the ultimate solution for daily care which does not compromise between hydration and protection. The campaign highlights the accent placed by Nivea on intuitive skin care for all lifestyles.
Shweta Dala, Marketing Director, Nivea India, said: “At Nivea, we are continuously innovating to provide the best skin care solutions to our consumers. With Nivea Soft Daily UVWe meet the growing need for daily hydration with additional UV protection in a formula that remains faithful to the highly appreciated Nivea experience. We are delighted to present this product which changes the situation to our Indian consumers. »»
The launch coincides with the recent visit to Vincent Warnery, a world CEO of Beiersdorf, India. During his trip, he met Taapsee Pannu to celebrate the brand’s sustainable heritage and an innovation approach on the competitive personal care market in India.
While Nivea continues to strengthen its imprint in India, the introduction of Nivea Soft Daily UV And the appointment of a beloved face like Taapsee Pannu as a world ambassador signals a new chapter in the brand’s journey – focused on relevance, simplicity and care.
Read also: Taapsee Pannu distributes fans and water coolers among the disadvantaged communities in the middle of booming temperatures: “It is not only a question of giving – it is a question of standing with people”
Bollywood News – Updates live
Catch us for the latest news from Bollywood, the new update of Bollywood films, the Box-Office collection, the release of new films, Bollywood News Hindi, Entertainment News, Bollywood Live News TODAY & FUMING FILMS 2025 and stay up to date with the latest Hindi movies on Bollywood HUNGAMA.
